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For Companies At a Glance
- Tasks: Drive data-led decisions and uncover growth opportunities in a dynamic FMCG landscape.
- Company: Established, high-growth FMCG business expanding its UK presence.
- Benefits: Private healthcare, enhanced pension, 25-33 days holiday, hybrid working, and birthday off.
- Why this job: Influence strategy and make a real impact on a trusted household brand.
- Qualifications: Experience in insights, analytics, or research, preferably in FMCG.
- Other info: Collaborative culture with professional development and excellent career growth opportunities.
The predicted salary is between 47000 - 63000 £ per year.
We are recruiting for a well-established, high-growth FMCG business who are continuing to expand their UK presence and strengthen their consumer connection. We are looking for a Marketing Insights Manager to drive data-led decision-making and uncover new opportunities for brand and category growth.
The Role
As the Marketing Insights Manager, you will become the analytical and strategic engine behind major marketing and commercial decisions. You will lead consumer understanding, category insights, and market intelligence, helping shape where we play, how we win, and how we differentiate in a dynamic FMCG landscape.
Key responsibilities include:
- Leading all consumer, category, and shopper insight programmes
- Creating compelling narratives using Nielsen/IRI/Kantar/YouGov and other key data sources
- Influencing brand strategy across Marketing, Innovation, Sales, and Leadership teams
- Shaping long-term category vision and identifying growth opportunities
- Managing research agencies and end-to-end insight projects
- Simplifying complex data into clear, actionable insight for senior stakeholders
- Tracking market dynamics, competitive activity, and consumer behaviour trends
About You
You are inquisitive, commercially aware, and passionate about understanding what drives consumers. You will likely bring:
- Insight, category management, analytics, or research experience (FMCG experience highly desirable)
- Strong experience using Nielsen/IRI/Kantar panels and consumer/shopping data
- The ability to turn data into stories that influence decisions
- A strategic mindset paired with hands-on analytical strength
- Excellent communication and stakeholder-influencing skills
- A proactive, positive mindset with a passion for continuous improvement
What We Offer
The chance to influence strategy within a recognisable, consumer-focused brand. A collaborative culture where your insights genuinely shape decisions. Hybrid working, professional development, and a supportive environment. The opportunity to make a real impact as the business continues to grow.
If you are passionate about consumer behaviour and excited about shaping the future of a trusted household brand, we would love to hear from you.
Marketing Insights Manager in Manchester employer: Robert Walters
Contact Detail:
Robert Walters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Insights Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their market position and be ready to discuss how your insights can help them grow. Show them you mean business!
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, turn data into compelling narratives that highlight your impact. This will make you memorable and show your analytical prowess.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Insights Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Insights Manager role. Highlight your experience with data analysis and consumer insights, especially in FMCG. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit. Share your passion for consumer behaviour and how you can drive data-led decisions. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since this role is all about turning data into actionable insights, make sure to include examples of how you've done this in the past. We want to see your analytical prowess shine through in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Robert Walters
✨Know Your Data Sources
Familiarise yourself with Nielsen, IRI, Kantar, and YouGov data. Be ready to discuss how you've used these sources in the past to drive insights and influence decisions. This shows you’re not just a numbers person but someone who can turn data into compelling narratives.
✨Showcase Your Strategic Mindset
Prepare examples of how you've shaped marketing strategies based on consumer insights. Think about specific projects where your analytical skills led to significant outcomes. This will demonstrate your ability to think strategically while being hands-on with data.
✨Communicate Clearly
Practice simplifying complex data into clear, actionable insights. During the interview, focus on how you can communicate these insights effectively to senior stakeholders. Good communication is key in influencing brand strategy across various teams.
✨Be Inquisitive and Engaged
Show your passion for understanding consumer behaviour by asking insightful questions about the company’s current strategies and challenges. This not only demonstrates your interest but also your proactive mindset, which is highly valued in this role.
