We are seeking a strategic and detail-oriented Customer Engagement & Data Manager to lead customer outreach and engagement for executive-level events across EMEA.
This high-impact role sits at the intersection of event marketing, data strategy, and CRM operations, ideal for someone who thrives in a fast-paced environment and enjoys turning data into action.
You will be responsible for managing end-to-end registration processes, optimising large-scale datasets, and driving insights that strengthen customer relationships and support business objectives.
Key Responsibilities
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Maintain the integrity and accuracy of customer data through ongoing cleansing, segmentation, and validation.
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Define and execute strategies for selecting customers to invite to executive-level events, aligned with business priorities.
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Design and implement invitation strategies in collaboration with stakeholders, creating toolkits for consistent regional execution.
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Lead the setup and management of event registration systems and related technologies.
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Oversee the end-to-end invitation process, including timelines, stakeholder approvals, and compliance with data governance standards.
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Collaborate with agencies to brief, create, and deliver targeted marketing emails that drive engagement and conversion.
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Provide accurate data and actionable insights for stakeholder reports and newsletters.
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Develop and document standard operating procedures to streamline CRM workflows and ensure efficiency.
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Align data and outreach strategies with wider business objectives in partnership with cross-functional teams.
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Work with analysts to automate data flows and reporting processes, reducing manual effort.
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Identify and drive continuous improvements in CRM and data management operations.
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Monitor and report on KPIs related to engagement, pipeline progression, and data quality.
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Advanced Microsoft Excel proficiency, with experience managing and analysing large datasets.
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Strong understanding of GDPR and EMEA data privacy regulations.
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Proven background in customer data management, CRM strategy, and marketing operations.
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Familiarity with platforms such as Marketo, Salesforce, Microsoft Dynamics, Splash, and Power BI.
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Excellent analytical skills with the ability to translate complex data into clear insights.
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Strong organisational and communication skills with meticulous attention to detail.
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Experience creating and implementing scalable standard operating procedures.
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Comfortable working cross-functionally and managing multiple priorities in a fast-paced environment.
Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates
