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For Companies At a Glance
- Tasks: Lead the global social media and content strategy for a top consumer brand.
- Company: Join a category-leading brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, bonus potential, and a strong benefits package.
- Why this job: Shape the future of digital marketing and make a real impact in eCommerce.
- Qualifications: Experience in social media and digital marketing, ideally in FMCG or retail.
- Other info: Dynamic role with opportunities for creativity and leadership.
The predicted salary is between 60000 - 84000 ÂŁ per year.
ÂŁ70,000 - ÂŁ90,000 | Trafford, Greater Manchester
Key Responsibilities
- Define and execute the global social media and content strategy.
- Lead a team of content creators, community managers, and agency partners.
- Oversee high‑quality, platform‑native content across TikTok, Instagram, YouTube, Facebook, and emerging channels.
- Drive reactive, trend‑led content that enhances brand awareness and relevance.
- Ensure consistency of brand voice, messaging, and visual identity across all digital outputs.
Influencer & Creator Partnerships
- Build, develop and optimise a strategic network of creators and influencers.
- Manage sourcing, briefing, negotiations, and campaign oversight.
- Monitor performance and deliver measurable value across reach, engagement, and conversion.
eCommerce & Digital Growth
- Own the eCommerce strategy across retailer.com, marketplaces (including Amazon), and direct‑to‑consumer channels.
- Work closely with commercial teams to maximise visibility, conversion, and digital shelf performance.
- Lead optimisation of product listings, imagery, video, copy, and digital brand stores.
- Analyse sales performance and digital metrics to drive continuous improvement and ROI.
- Lead monthly reporting across social, content performance, traffic, sentiment, and digital sales.
- Translate data into insights that influence wider business strategy.
- Monitor market trends, competitor activity, and emerging platforms to keep the brand ahead of the curve.
About You
- Experience leading social media, content, and/or digital marketing for a consumer‑facing brand (ideally FMCG, retail, or household goods).
- Strong understanding of eCommerce fundamentals – conversion drivers, digital merchandising, SEO, imagery, and retailer requirements.
- Demonstrated ability to create or oversee high‑performing content.
- Confident managing agencies, creators, and cross‑functional teams.
- A creative thinker with strong commercial acumen and analytical capability.
- Passionate about social trends, influencer culture, and digital performance marketing.
What’s on Offer
- A high‑impact leadership role within a confidential, category‑leading consumer brand.
- The chance to build and shape an expanding digital function.
- Competitive salary, bonus potential, and strong benefits package.
- A collaborative culture where innovation and ideas are encouraged.
Head of Ecommerce & Social Media Content in Trafford Park employer: Robert Walters UK
Contact Detail:
Robert Walters UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce & Social Media Content in Trafford Park
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social media and eCommerce. This is your chance to shine and demonstrate what you can bring to the table beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can elevate their social media strategy and drive eCommerce growth. Tailor your answers to show you understand their brand voice and vision.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can lead and innovate. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Head of Ecommerce & Social Media Content in Trafford Park
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Ecommerce & Social Media Content. Highlight your experience in leading social media strategies and managing content teams, as well as any relevant eCommerce achievements.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our needs. Don’t forget to mention specific examples of successful campaigns you've led.
Showcase Your Analytical Skills: Since data-driven decisions are key in this role, make sure to include examples of how you've used analytics to improve performance in past roles. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Robert Walters UK
✨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in eCommerce and social media. Familiarise yourself with platform-specific content strategies and be ready to discuss how you would apply these to enhance brand awareness.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your experience managing content creators and agencies, and be ready to discuss how you foster collaboration and drive results.
✨Data-Driven Insights
Be prepared to talk about how you've used data to inform your strategies. Bring specific examples of how you've analysed performance metrics to optimise campaigns and improve ROI, as this role heavily relies on analytical capability.
✨Passion for Trends
Demonstrate your enthusiasm for social trends and influencer culture. Share insights on recent campaigns that caught your eye and explain why they were effective. This will show your genuine interest in the field and your ability to stay ahead of the curve.