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- Tasks: Lead and grow a core household brand portfolio with strategic influence.
- Company: Dynamic FMCG organisation with a creator-led, entrepreneurial culture.
- Benefits: Competitive salary, enhanced holiday entitlement, and hybrid working.
- Why this job: Shape brand strategy and drive consumer-led growth in a fast-paced environment.
- Qualifications: Proven FMCG brand management experience and strong leadership skills.
- Other info: Opportunity to work in a collaborative and innovative team.
The predicted salary is between 36000 - 60000 £ per year.
A high-performing, values-led FMCG organisation is seeking a Senior Brand Manager to lead and grow a core household portfolio. This role carries full end-to-end brand ownership and reports directly into the General Manager. It offers genuine strategic influence, people leadership, and the opportunity to shape category growth within a creator-led, entrepreneurial brand environment.
As the senior custodian of the Household portfolio, you will:
- Define brand strategy, drive consumer-led growth, and deliver commercially strong plans in close partnership with Sales, Category and eCommerce.
- Own the brand vision, strategy and long-term growth agenda for Household categories.
- Translate global strategy into locally relevant, high-impact plans.
- Act as internal brand ambassador, ensuring brand standards, assets and storytelling are consistently elevated.
- Lead consumer insight-led growth, identifying unmet needs and new opportunities.
- Own the full innovation lifecycle, from concept through launch and optimisation.
- Develop and deliver integrated marketing campaigns across ATL, digital, social, PR and in-store.
- Partner cross-functionally to deliver compelling customer plans, JBPs and retailer presentations.
- Manage brand performance, budgets, forecasting and ROI measurement.
- Track brand health and optimise activity to balance short-term delivery with long-term equity.
About You:
- Proven FMCG brand management experience (household, laundry or adjacent categories preferred).
- Demonstrated ownership of brands or portfolios with P&L accountability.
- Strong track record in innovation delivery and integrated campaign development.
- Commercially astute, consumer-led and analytically strong.
- Confident leader with the ability to influence senior stakeholders and develop others.
- Comfortable operating in a fast-paced, entrepreneurial environment.
This is a business with creator DNA - combining deep consumer problem-solving with commercial discipline and startup energy. The culture values ownership, curiosity, collaboration and integrity, and rewards those who take accountability and build brands that consumers genuinely trust.
Location & Package:
- Manchester area (hybrid).
- Full-time (minimum 37.5 hours per week).
- Competitive senior package, including enhanced holiday entitlement.
For a confidential discussion or to apply, please apply below or send an email to seren.milner@robertwalters.com.
Senior Brand Manager in Manchester employer: Robert Walters UK
Contact Detail:
Robert Walters UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG space, especially those who have experience in brand management. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s brand strategy and recent campaigns. Show us you’re not just familiar with their products but also passionate about how they connect with consumers.
✨Tip Number 3
Don’t underestimate the power of social media! Engage with the brand on platforms like LinkedIn or Twitter. Comment on their posts or share relevant content to get noticed and show your enthusiasm.
✨Tip Number 4
Apply through our website for a smoother process! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Senior Brand Manager in Manchester
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. We want to see how you connect with the household portfolio and what makes you excited about driving consumer-led growth.
Tailor Your Experience: Make sure to highlight your relevant FMCG experience, especially in household or laundry categories. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Data-Driven: Since we’re all about commercial strength, include specific examples of how you've used data to drive brand performance. Show us how you’ve tracked brand health and optimised activities in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at Robert Walters UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current market position. Understand their recent campaigns and how they align with consumer needs. This will help you articulate how your vision can elevate their brand strategy.
✨Showcase Your Innovation Skills
Prepare examples of successful innovations you've led in previous roles. Be ready to discuss the entire lifecycle from concept to launch, and how you measured success. This will demonstrate your ability to drive consumer-led growth effectively.
✨Be a Data-Driven Storyteller
FMCG brands thrive on data. Bring insights from your past experiences that highlight your analytical skills. Discuss how you've used consumer insights to shape marketing strategies and improve brand performance.
✨Demonstrate Leadership and Collaboration
As a Senior Brand Manager, you'll need to influence and lead cross-functional teams. Share specific instances where you've successfully collaborated with sales, eCommerce, or other departments to achieve brand goals. This shows you're not just a lone wolf but a team player.
