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- Tasks: Own CRM and engagement for a diverse SME community in London.
- Company: Join a leading FTSE-listed commercial property business with a focus on innovation.
- Benefits: Competitive salary, hybrid work, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer journeys and driving engagement.
- Qualifications: Experience in CRM marketing and a passion for data-driven strategies.
- Other info: Be part of a progressive culture focused on sustainability and community.
The predicted salary is between 60000 - 65000 £ per year.
This is a chance to own CRM and engagement for one of London’s largest and most diverse SME communities. If you enjoy building intelligent CRM journeys, testing what works, and seeing clear commercial outcomes from your work, this CRM & Engagement Manager role offers scale, ownership and genuine impact.
We're supporting a FTSE-listed commercial property business that owns and manages a large portfolio of business locations across London and the South East, supporting thousands of SME customers. The organisation has invested significantly in its digital customer experience, recently launching a member portal designed to act as a central access point for services, benefits and community engagement. The CRM & Engagement Manager will play a key role in developing this platform and using data-led CRM activity to strengthen customer engagement, retention and commercial performance.
Reporting into the Marketing team, the role is responsible for designing and optimising end-to-end CRM journeys that support occupancy targets and revenue growth. This includes expanding the digital ecosystem for both existing and prospective customers, as well as working with partners to increase platform adoption and usage.
The position is highly analytical, requiring a strong test-and-learn mindset. You’ll use insight, experimentation and performance data to identify opportunities to improve engagement across both digital and physical touchpoints. Microsoft Customer Insights sits at the core of the CRM stack.
What this role can offer:
- Large, established SME customer base with clear commercial objectives
- Significant scope to influence CRM strategy and platform development
- Strong organisational focus on sustainability, community and social responsibility
- Stable, well-capitalised business with a progressive internal culture
Who this role would suit:
A CRM-focused marketer who enjoys working with data, owning customer journeys end-to-end, and delivering measurable commercial impact.
About the job:
- Contract Type: Permanent
- Specialism: Marketing
- Focus: Online/CRM/Database Management
- Workplace Type: Hybrid
- Experience Level: Mid Management
- Location: London
- Salary: £60,000 - £65,000 per annum
- Industry: FMCG
- Job Reference: UMOI8B-645F7AF8
- Date posted: 26 January 2026
- Consultant: Jordan Waobikeze
CRM & Engagement Manager employer: Robert Walters UK
Contact Detail:
Robert Walters UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Engagement Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes and data-driven strategies. This will give you an edge during interviews and show employers what you can bring to the table.
✨Tip Number 3
Prepare for those interviews! Research the company’s CRM practices and think about how you can contribute to their goals. Tailor your answers to reflect their values and demonstrate your understanding of their customer engagement needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace CRM & Engagement Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM & Engagement Manager role. Highlight your experience with CRM systems, data analysis, and any successful campaigns you've run. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how your skills align with our goals. Be sure to mention your test-and-learn mindset and any relevant achievements.
Showcase Your Analytical Skills: Since this role is highly analytical, don’t shy away from sharing specific examples of how you've used data to drive engagement and improve customer journeys. We love numbers and results, so make them pop!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly. Plus, it shows you're keen on joining our community!
How to prepare for a job interview at Robert Walters UK
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM systems, especially Microsoft Customer Insights. Familiarise yourself with how it can enhance customer engagement and retention. Be ready to discuss specific examples of how you've used data to drive results in previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset. Bring examples of how you've used performance data to inform your strategies. Think about times when you tested different approaches and what the outcomes were—this will show your test-and-learn attitude.
✨Understand the Business Landscape
Research the company’s position within the commercial property sector and its impact on SMEs. Knowing their recent initiatives, like the member portal, will help you articulate how you can contribute to their goals and improve customer journeys.
✨Emphasise Collaboration and Community Focus
This role involves working with various partners and stakeholders. Be prepared to discuss how you’ve successfully collaborated in the past. Highlight any experience you have with community engagement or sustainability initiatives, as these are key values for the organisation.
