The role
A leading global investment client is transforming how it creates, approves, publishes and measures its marketing and client content. As Business Analyst, you'll map how content is produced today and help shape the future-state processes, governance and technology, so that content gets to market faster, is more consistent and needs less manual effort.
What you'll be doing
Running discovery workshops with marketing, distribution, digital, compliance and technology teams
Mapping the end-to-end content lifecycle, from creation through approval and publishing to measurement
Gathering, prioritising and documenting business requirements
Assessing marketing technology (CMS, DAM, workflow and publishing tools) and supporting vendor evaluation
Helping define content governance, taxonomy and ownership
Supporting UAT, business readiness and benefits tracking
What you'll need
Significant Business Analyst experience on business, digital or technology transformation programmes
A proven background in marketing, content, digital, CRM or customer experience change
Strong process mapping, requirements gathering and workshop facilitation skills
Confidence engaging a wide range of stakeholders
Short notice period
Financial services experience, ideally asset management, insurance or wealth
Nice to have
Experience with content approval in a regulated environment
Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates
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Senior Business Analyst - Marketing & Content Transformation employer: Robert Walters Careers
Join a leading organisation in Walsall that values its employees and fosters a collaborative work culture. As a Group Financial Controller, you will benefit from competitive salary packages, opportunities for professional development, and the chance to make a significant impact on the company's financial strategy. With a commitment to compliance and efficiency, this role offers a rewarding environment where your expertise will be recognised and appreciated.
