At a Glance
- Tasks: Lead the marketing strategy and drive audience growth for exciting shows.
- Company: Join a dynamic, entrepreneurial business in Cheshire with a collaborative culture.
- Benefits: Competitive salary, 25 days annual leave, and leadership opportunities.
- Other info: Direct exposure to senior stakeholders and excellent career growth potential.
- Why this job: Take ownership of a newly created role and shape the future of marketing.
- Qualifications: Experience in multi-channel marketing and team leadership is essential.
The predicted salary is between 51750 - 63250 £ per year.
Robert Half are recruiting for a Senior Marketing Manager to join a long-established, growing and entrepreneurial business based in Cheshire. The business operates in a fast-moving, highly commercial environment where effective marketing directly influences audience numbers, ticket sales and the success of the strategic plan. This is a newly created, senior role offering the successful candidate the opportunity to take ownership of the overall marketing strategy, lead a small team and work closely with the Commercial Director.
Responsibilities
- Developing and delivering the overall marketing strategy
- Driving audience growth, customer acquisition and ticket sales
- Creating tailored marketing plans for different shows, venues, locations and customer demographics
- Leading, supporting and developing a marketing team of four
- Bringing greater structure and coordination to activity currently managed across different channels
- Overseeing CRM, paid digital, social media, SEO, content, outdoor advertising and brand activity
- Managing and challenging external agencies to ensure strong performance and value
- Using customer data, market insight and campaign analysis to guide decision-making
- Monitoring ROI, ROAS, ticket sales and campaign performance
- Managing and optimising the annual marketing budget
- Working closely with operational, finance, commercial and production teams
Ideal candidate profile
The successful candidate is likely to be an experienced Marketing Manager or Senior Marketing Manager who is ready to take ownership of a complete marketing function. You will ideally have:
- Broad experience across the full marketing mix rather than specialising in one individual channel
- A track record of developing and delivering multi-channel marketing strategies
- Strong commercial awareness and an understanding of how marketing activity drives revenue
- Experience of customer acquisition, customer journeys and audience segmentation
- Good knowledge of CRM, paid digital, social media, content and offline marketing
- Experience using data and insight to improve campaign performance
- An understanding of ROI and ROAS
- Experience managing budgets and external agencies
- Previous team management or leadership experience
- The confidence to influence senior stakeholders and challenge existing approaches
- A hands-on, adaptable approach suited to an entrepreneurial, owner-managed business
Salary and benefits
- Salary of 55,000-60,000
- 25 days' annual leave plus bank holidays
- Opportunity to take ownership of a newly created senior marketing role
- Leadership of an established marketing team
- Responsibility for the annual marketing budget
- Direct exposure to the Commercial Director and business owners
- Scope to shape the future marketing strategy and grow with the business
Senior Marketing Manager in Weston employer: Robert Half
At Robert Half, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an IT Project Manager, you'll have the opportunity to lead transformative projects in a highly regulated environment, supported by a team that values professional growth and development. With competitive benefits and a commitment to employee well-being, we ensure that our team members thrive both personally and professionally in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Weston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Robert Half and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Robert Half are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Robert Half on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Robert Half. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Weston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Robert Half. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Robert Half:Show us that you’ve done your homework! In your application, briefly mention what you admire about Robert Half’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Robert Half
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Robert Half will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Robert Half, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
