Senior Marketing ManagerSalary: 55,000 - 60,000 Location: CheshireRobert Half are recruiting for a Senior Marketing Manager to join a long-established, growing and entrepreneurial business based in Cheshire.
The business operates in a fast-moving, highly commercial environment where effective marketing directly influences audience numbers, ticket sales and the success of the strategic plan.
This is a newly created, senior role offering the successful candidate the opportunity to take ownership of the overall marketing strategy, lead a small team and work closely with the Commercial Director. ResponsibilitiesThe Senior Marketing Manager will be responsible for bringing together the business's existing marketing channels and creating a clear, commercially focused strategy across its portfolio of shows.
Key responsibilities will include: Developing and delivering the overall marketing strategyDriving audience growth, customer acquisition and ticket salesCreating tailored marketing plans for different shows, venues, locations and customer demographicsLeading, supporting and developing a marketing team of fourBringing greater structure and coordination to activity currently managed across different channelsOverseeing CRM, paid digital, social media, SEO, content, outdoor advertising and brand activityManaging and challenging external agencies to ensure strong performance and valueUsing customer data, market insight and campaign analysis to guide decision-makingMonitoring ROI, ROAS, ticket sales and campaign performanceManaging and optimising the annual marketing budgetWorking closely with operational, finance, commercial and production teamsIdeal candidate profileThe successful candidate is likely to be an experienced Marketing Manager or Senior Marketing Manager who is ready to take ownership of a complete marketing function.
You will ideally have: Broad experience across the full marketing mix rather than specialising in one individual channelA track record of developing and delivering multi-channel marketing strategiesStrong commercial awareness and an understanding of how marketing activity drives revenueExperience of customer acquisition, customer journeys and audience segmentationGood knowledge of CRM, paid digital, social media, content and offline marketingExperience using data and insight to improve campaign performanceAn understanding of ROI and ROASExperience managing budgets and external agenciesPrevious team management or leadership experienceThe confidence to influence senior stakeholders and challenge existing approachesA hands-on, adaptable approach suited to an entrepreneurial, owner-managed businessSalary and benefitsSalary of 55,000 - 60,00025 days' annual leave plus bank holidaysOpportunity to take ownership of a newly created senior marketing roleLeadership of an established marketing teamResponsibility for the annual marketing budgetDirect exposure to the Commercial Director and business ownersScope to shape the future marketing strategy and grow with the businessRobert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions.
Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf.com/gb/en/privacy-notice.
Senior Marketing Manager in Macclesfield employer: Robert Half
At Robert Half, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an IT Project Manager, you'll have the opportunity to lead transformative projects in a highly regulated environment, supported by a team that values professional growth and development. With competitive benefits and a commitment to employee well-being, we ensure that our team members thrive both personally and professionally in their roles.
