Head of MarketingSalary: 60,000 + Benefits Location: CheshireRobert Half are partnering exclusively with a long-established and highly successful live entertainment business to recruit a Head of Marketing.
This is a newly created role offering the opportunity to take ownership of the marketing strategy across a portfolio of well-known touring entertainment brands.
Reporting to the Commercial Director, you'll lead a small marketing team and work closely with external agencies to drive customer acquisition, increase ticket sales and ensure marketing activity delivers measurable commercial results.
The RoleYou'll be responsible for developing and delivering the overall marketing strategy across multiple live events, shows and entertainment brands.
Key responsibilities include:
Creating and implementing the overall marketing strategyDriving audience growth, customer acquisition and ticket salesLeading, developing and coaching a marketing team of fourManaging external agencies across paid media, SEO and digital channelsOverseeing CRM, digital marketing, social media, content and brand activityMonitoring campaign performance, ROI and return on ad spend (ROAS)Using customer insight and data to guide marketing decisionsWorking closely with commercial and operational stakeholders across the businessSupporting launches into new venues and locationsThe CandidateWe're looking for an experienced marketing professional with a broad skill set and a strong commercial mindset.
You will ideally have: Previous experience in a Marketing Manager, Senior Marketing Manager, Growth Marketing Manager or Head of Marketing roleExperience developing and delivering multi-channel marketing strategiesStrong knowledge of digital marketing, CRM and customer acquisitionA data-driven approach with the ability to analyse performance and optimise campaignsExperience managing budgets and external agenciesPrevious team leadership experienceExcellent communication and stakeholder management skillsA hands-on approach and willingness to get involved in delivery as well as strategyWhat's on Offer?
Opportunity to shape a newly created Head of Marketing positionDirect influence on commercial performance and business growthBroad role spanning multiple brands and channelsGenuine autonomy and visibility within the leadership teamCollaborative and entrepreneurial environmentSalary of 60,000 plus benefits25 days holidaysIf you're looking for an opportunity to take ownership, drive growth and make a visible impact within a unique and exciting business, we'd love to hear from you.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf.com/gb/en/privacy-notice.
Head of Marketing in Macclesfield employer: Robert Half
At Robert Half, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an IT Project Manager, you'll have the opportunity to lead transformative projects in a highly regulated environment, supported by a team that values professional growth and development. With competitive benefits and a commitment to employee well-being, we ensure that our team members thrive both personally and professionally in their roles.
