At a Glance
- Tasks: Lead marketing strategy and build a strong brand for a fast-growing legal services company.
- Company: Dynamic B2B legal services firm in the heart of London.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a diverse team and enjoy a collaborative work environment.
- Why this job: Shape the future of marketing in a thriving industry and make a real impact.
- Qualifications: Proven experience in B2B marketing, especially in legal or tech sectors.
The predicted salary is between 59400 - 72600 £ per year.
Robert Half is working with a fast-growth B2B legal services business to hire their first Head of Marketing.
Responsibilities
- Own brand positioning and architecture, and develop the messaging framework, tone of voice and visual identity.
- Build and run end-to-end demand generation: acquisition, conversion, nurture and attribution, with honest reporting on what's working.
- Lead product marketing for a technology proposition, including pricing positioning against competitors.
- Build the competitive intelligence picture and keep sales equipped with it.
- Drive thought leadership and PR strategy, working directly with senior stakeholders and leadership.
- Own the full digital marketing operation: SEO, paid media, CRM, marketing automation and martech selection.
- Manage the marketing budget, including the commercial case for any increases.
- Build out an in-house team and manage the existing agency roster.
- Deliver reporting and dashboards for board-level visibility on marketing's commercial contribution.
What you'll need
- A track record leading marketing in professional services, legal, legal tech or an adjacent regulated B2B sector.
- Evidenced demand generation results, pipeline created rather than campaigns run.
- Product marketing experience for a software or technology product.
- Experience building a function rather than managing an existing one.
- Confidence operating without a large team beneath you at the outset.
- The diplomacy and credibility to influence senior stakeholders who need persuading, not instructing.
- Comfort being measured on revenue outcomes, and self-starting in a function still being built.
Details
- Location: London (hybrid)
- Contract: Permanent
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf.com/gb/en/privacy-notice.
Head of Marketing in London employer: Robert Half
At Robert Half, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an IT Project Manager, you'll have the opportunity to lead transformative projects in a highly regulated environment, supported by a team that values professional growth and development. With competitive benefits and a commitment to employee well-being, we ensure that our team members thrive both personally and professionally in their roles.
