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- Tasks: Lead exciting marketing initiatives to drive growth and revenue across EMEA.
- Company: Join a dynamic team in a leading marketing agency based in London.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by shaping marketing strategies and engaging with key stakeholders.
- Qualifications: 4-5 years in field marketing with a focus on pipeline generation and analytics.
- Other info: Diverse and inclusive workplace with great career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking an experienced Senior Field Marketing Manager to play a pivotal role in driving pipeline and revenue impact across the EMEA region. The Field Marketing Manager, based in London, will lead integrated field marketing initiatives designed to accelerate pipeline growth, strengthen sales alignment, and support revenue objectives through a mix of virtual and in-person programs. This is a full-time contract role based in London.
Field Marketing Manager Key Responsibilities:
- Develop and execute a comprehensive field marketing strategy aligned to pipeline and revenue goals, working closely with Sales teams.
- Build a deep understanding of sales priorities to determine the most effective mix of campaigns, events, and targeted activities.
- Collaborate with cross-functional revenue stakeholders, including Sales, Customer Success, and Pipeline Operations, to plan and deliver high-impact virtual and in-person events.
- Partner with Digital, Events, and Account-Based Marketing teams to design and execute coordinated, cross-channel engagement strategies for target accounts.
- Measure, analyse, and report on pipeline contribution and ROI for all field marketing programs, using insights to inform future investment decisions.
- Design and deliver high-touch marketing programs that generate and accelerate opportunities, strengthen executive relationships, and move prospects through the sales cycle.
- Own the strategy and execution of hosted and sponsored field events, including content development, logistics, on-site experience, and end-to-end pre-event, during-event, and post-event engagement.
- Identify and activate co-marketing opportunities with industry communities and strategic partners to drive demand at scale.
- Leverage account-based marketing platforms and intent data to identify high-value audiences and orchestrate intent-driven campaigns at scale.
- Collaborate with content and campaign teams to develop tailored messaging and assets to support field initiatives (e.g. nurture cadences, field engagement, content hubs, gifting, and follow-up).
Ideal Field Marketing Manager Profile:
- 4-5 years of experience delivering field marketing programs focused on pipeline generation and revenue impact.
- Strong analytical and results-oriented mindset, with experience measuring performance and presenting insights to senior stakeholders.
- Experience using CRM systems and marketing automation platforms.
- Familiarity with event registration and event management tools.
Field Marketing Manager in London employer: Robert Half
Contact Detail:
Robert Half Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more connections you make, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, highlight your experience in executing field marketing strategies. Share specific examples of how you've driven pipeline growth and collaborated with sales teams to achieve revenue goals.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. You never know when an opportunity might arise, and showing initiative can really set you apart.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a leg up. Plus, it’s super easy to navigate and you’ll be one step closer to that dream job in field marketing.
We think you need these skills to ace Field Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Marketing Manager role. Highlight your experience in pipeline generation and revenue impact, and don’t forget to mention any relevant tools you’ve used!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your understanding of the role and how your skills align with the responsibilities outlined in the job description. Be genuine and let your personality come through.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've measured performance and presented insights in past roles. Numbers speak volumes, so don’t shy away from sharing metrics!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Robert Half
✨Know Your Numbers
As a Field Marketing Manager, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics from your previous campaigns, such as ROI and pipeline contribution. This shows you understand the impact of your work and can back it up with data.
✨Align with Sales
Understanding sales priorities is crucial for this role. Before the interview, research the company's sales strategies and think about how your marketing initiatives can support them. Bring examples of how you've successfully collaborated with sales teams in the past.
✨Event Experience Matters
Since you'll be managing both virtual and in-person events, be ready to share your experiences. Talk about the logistics, content development, and engagement strategies you've implemented. Highlight any successful events that generated significant leads or strengthened relationships.
✨Showcase Your Collaboration Skills
This role requires working with various teams, so be prepared to discuss how you've effectively collaborated with cross-functional stakeholders. Share specific examples of how you’ve partnered with digital, customer success, or account-based marketing teams to achieve common goals.
