Overview
In this role you will own and optimise the group’s digital presence, including the website, social channels and CRM-driven campaigns. You will work within a small, hands-on marketing team during a digital transformation phase to shape digital delivery and performance. Your work will influence how the brand engages audiences and supports revenue and governance through data-driven insights. This is an opportunity to contribute to a high-visibility function in a globally active financial services business, with a supportive team and clear impact on strategy.
Pay / Benefits
- competitive salary
- appraisal-based bonus
- hybrid work: 3 days in office
- central London office (St Paul's)
- friendly supportive marketing team
Responsibilities
- Own and optimise the corporate WordPress website, including content, performance and user experience
- Manage and grow LinkedIn, X and TikTok (organic and paid) using appropriate campaign tools
- Create and adapt content for various audiences and channels
- Deliver email campaigns and assist CRM rollout with segmentation and reporting
- Track, analyse and report digital performance; translate insights into recommendations
- Coordinate with external agencies/suppliers and collaborate with IT and Information Security on tooling
- Monitor competitors and contribute to evolving digital strategy
Key requirements
- 2–5 years of digital marketing experience (website, social, campaigns)
- Proven WordPress experience (content, plugins, troubleshooting)
- Hands-on LinkedIn campaign experience; familiarity with Google Analytics, Mailchimp or similar, and Hootsuite/Canva
- Strong copywriting and ability to influence senior leaders
- CRM experience (Dynamics or similar)
- Experience in a corporate/professional services environment, ideally financial or similar size
- Comfort with AI tools for content/workflow
- SEO, HTML/CSS and B2B/B2C experience are a bonus
- strong written and verbal communication
- stakeholder influencing
- collaborative problem-solving
- WordPress
- LinkedIn Campaign Manager
- Google Analytics
Digital Marketing Specialist employer: Robert Half
At Robert Half, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As an IT Project Manager, you'll have the opportunity to lead transformative projects in a highly regulated environment, supported by a team that values professional growth and development. With competitive benefits and a commitment to employee well-being, we ensure that our team members thrive both personally and professionally in their roles.
