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For Companies At a Glance
- Tasks: Lead PPC strategy and manage client relationships while driving performance across multiple accounts.
- Company: High-growth digital agency with a collaborative and experienced leadership team.
- Benefits: Enjoy a four-day working week, hybrid work, competitive salary, and performance bonuses.
- Why this job: Shape and elevate an established performance function with real influence and autonomy.
- Qualifications: Deep PPC expertise and experience in a fast-paced digital agency environment.
- Other info: Opportunity for career growth and development in a dynamic setting.
The predicted salary is between 64000 - 96000 £ per year.
Location: Hybrid - Bolton
Working pattern: Four day working week (Monday to Thursday)
Salary: £80,000 - £120,000
Overview
We are partnering with a high-growth digital agency to appoint a Director of Performance Marketing with deep, hands-on PPC expertise. This is a senior leadership role for a best-in-class paid media specialist who is equally comfortable setting strategy, managing client relationships, and working directly in ad accounts day to day. This is a four day working week role with hybrid working, offering a strong balance between senior responsibility, commercial impact, and quality of life. The position suits someone from a fast-moving digital agency environment who has grown within a business, delivered long-term results for clients, and wants to help shape and elevate an existing performance function rather than having built one from scratch.
The opportunity
This is a highly commercial, client-facing role with people management responsibility and genuine influence. You will take ownership of PPC and paid media performance across a varied client portfolio, ensuring activity is directly linked to revenue, growth, and wider business outcomes. You will work closely with senior stakeholders across creative, tech, and commercial teams, acting as a trusted advisor to clients while raising standards internally across performance frameworks, optimisation approaches, and delivery.
Key responsibilities
- Lead PPC and paid media strategy across multiple client accounts, with PPC as the core channel
- Remain hands-on in accounts, actively managing, auditing, and improving performance
- Own client relationships and performance conversations, clearly explaining strategy, results, and commercial impact
- Develop and refine paid media frameworks, account structures, and optimisation processes
- Manage, mentor, and develop a team of paid media specialists
- Partner with commercial and leadership teams to ensure media activity drives profitable growth
- Identify opportunities to grow and retain client relationships through performance-led insight
Core requirements
- Deep PPC expertise with a strong technical foundation
- Background in a digital agency environment, ideally within a fast-paced or scaling business
- Strong paid media strategist with excellent commercial awareness
- Highly commercially minded, with a clear understanding of how media drives revenue and business outcomes
- Comfortable being on the tools and close to performance data day to day
- Strong understanding of account structure, optimisation levers, and performance gaps
- Proven experience managing and developing teams
- Confident, credible, and effective in client-facing environments
- Broad exposure across multiple accounts, sectors, and challenges
- Track record of stability and progression, ideally spending 3-5+ years in roles and seeing initiatives through
Why consider this role
- Senior leadership role with real influence and autonomy
- Four day working week as standard
- Hybrid working with a collaborative and experienced leadership team
- Opportunity to shape and grow an established performance function
- Competitive salary and bonus aligned to impact and results
Director of Performance Marketing in Bolton employer: Robert Half
Contact Detail:
Robert Half Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Performance Marketing in Bolton
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work in PPC. A friendly chat can lead to insider info about job openings or even referrals that could land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. When you get the chance to chat with potential employers, share your successes and how you've driven revenue for clients—this will set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest PPC trends and tools. Be ready to discuss how you can apply these insights to their business. We want to see that you're not just a candidate, but a thought leader in performance marketing!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand—show us what you've got!
We think you need these skills to ace Director of Performance Marketing in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director of Performance Marketing. Highlight your PPC expertise and any relevant experience in a digital agency environment. We want to see how you've driven results and shaped strategies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've managed client relationships and improved performance in previous roles. We love a good story!
Show Off Your Technical Skills: Since this role requires deep PPC knowledge, don’t hold back on showcasing your technical skills. Mention any tools or platforms you’re proficient in and how you've used them to achieve success. We’re all about those data-driven insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Let’s make it happen!
How to prepare for a job interview at Robert Half
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, how you've optimised campaigns, and the results you've achieved. This role demands deep expertise, so showcasing your hands-on experience will set you apart.
✨Showcase Your Leadership Skills
As a Director of Performance Marketing, you'll be managing a team. Prepare examples of how you've successfully led teams in the past, mentored junior staff, and fostered a collaborative environment. Highlighting your people management skills will demonstrate that you're not just a technical expert but also a strong leader.
✨Understand the Business Impact
Be ready to explain how your PPC strategies have driven revenue and growth for previous clients. Use specific metrics and case studies to illustrate your points. This role is highly commercial, so showing that you understand the link between media activity and business outcomes is crucial.
✨Prepare for Client Conversations
Since this position involves direct client interaction, practice articulating complex strategies in a clear and engaging way. Think about how you would explain your approach to a non-technical audience. Being able to communicate effectively with clients will be key to your success in this role.
