At a Glance
- Tasks: Lead demand generation from start to finish, creating impactful marketing strategies.
- Company: Established B2B services business with a strong market presence.
- Benefits: Opportunity to build a new function, competitive salary, and hybrid work model.
- Other info: Great chance for self-starters to thrive in a supportive environment.
- Why this job: Make a real impact in a growing company and see your efforts reflected in results.
- Qualifications: Proven B2B demand generation experience and hands-on ABM skills required.
The predicted salary is between 45000 - 55000 £ per year.
A well-established, multi-brand B2B services business operating across a range of sectors in the UK. The business has a strong commercial foundation and is now investing seriously in marketing as a growth driver - building out its demand generation capability, CRM infrastructure, and pipeline marketing function from scratch.
This is a hands-on, commercially focused marketing hire. You will own demand generation end-to-end - from outbound sequencing and ABM to inbound conversion and lifecycle nurture. You will work closely with sales and service line leadership to build pipeline, track marketing's contribution to revenue, and establish the systems and processes that underpin scalable growth.
Key responsibilities include:
- Building and running outbound programmes (Apollo.io or similar) to generate qualified pipeline
- Designing and executing ABM campaigns across priority accounts and verticals
- Managing LinkedIn demand gen - organic content, paid amplification, Sales Navigator integration
- Establishing CRM workflows, lead scoring, and marketing automation (Microsoft Dynamics)
- Owning the full buyer journey from awareness through to conversion and retention
- Supporting sales with sector-specific toolkits, proposals, and campaign assets
What We're Looking For:
- Proven B2B demand generation experience - this is the non-negotiable
- Hands-on ABM capability, ideally across tiered account strategies
- Comfortable with outbound tooling and marketing automation platforms
- Experience with or strong working knowledge of Microsoft Dynamics advantageous
- Data-driven approach with the ability to build attribution models and report on pipeline impact
- A self-starter who can operate without a large team and build as well as run
Why It's Worth Considering:
A genuine greenfield opportunity to build a demand gen function with real commercial backing. The business has strong market position and an established customer base - the infrastructure to do the job properly is being invested in now. For the right candidate, this is a chance to own something meaningful and have your impact directly visible in the numbers.
Growth Marketing Manager in Windlesham employer: Robert Half Limited
Join a dynamic and well-established B2B services company in Surrey, where you will have the unique opportunity to shape and lead the demand generation function from the ground up. With a strong commitment to employee growth, a collaborative work culture, and significant investment in marketing infrastructure, this role offers a chance to make a tangible impact on the business's success while enjoying the benefits of a hybrid working environment. Embrace a rewarding career path that values innovation and results, all within a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in Windlesham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your demand generation successes. When you get the chance to chat with potential employers, share these examples to demonstrate how you can make an impact in their business.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, even if they’re not hiring. Express your interest in their growth marketing efforts and see if they’d be open to a conversation about future opportunities.
✨Tip Number 4
Apply through our website! We’ve got some fantastic roles waiting for you, and applying directly can sometimes give you a leg up. Plus, it shows you’re genuinely interested in being part of our team. Let’s get you that Growth Marketing Manager role!
We think you need these skills to ace Growth Marketing Manager in Windlesham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Growth Marketing Manager. Highlight your B2B demand generation experience and any hands-on ABM capabilities you've got. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in demand generation and how you can contribute to our growth journey.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to highlight your experience with attribution models and reporting on pipeline impact. We love numbers, so don’t shy away from showcasing your analytical side!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Robert Half Limited
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your B2B demand generation experience. Prepare specific examples of campaigns you've run, focusing on the results and how they contributed to revenue. This will show that you understand the role's core responsibilities.
✨Familiarise Yourself with ABM Strategies
Since this role involves Account-Based Marketing, brush up on your ABM strategies. Be ready to discuss how you've designed and executed ABM campaigns in the past, and think about how you would approach it for this company’s priority accounts.
✨Show Off Your Data Skills
This position requires a data-driven approach, so be prepared to discuss how you've built attribution models and reported on pipeline impact. Bring examples of how you've used data to inform your marketing decisions and improve campaign performance.
✨Demonstrate Your Self-Starter Attitude
The company is looking for someone who can operate independently. Share instances where you've taken initiative in previous roles, especially in building or running marketing functions. Highlight your ability to thrive without a large team and how you can contribute to their growth.
