At a Glance
- Tasks: Lead our social media presence and create engaging content across platforms.
- Company: Join a dynamic team in Northampton focused on brand visibility and growth.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Other info: 5 days a week in-office role with travel; perfect for those who drive.
- Why this job: Make an impact by enhancing brand engagement and connecting with audiences.
- Qualifications: 3+ years in social media strategy and strong content creation skills required.
The predicted salary is between 30000 - 40000 € per year.
Reporting to the Head of Brand & Creative, this role is responsible for leading the organisation's social media presence to enhance brand visibility, engage target audiences, and support commercial growth. Based in Northampton, the successful candidate will create compelling organic and paid content across multiple platforms, identify emerging trends, and use performance insights to shape and optimise content strategy. Please note this role is 5x days a week in the office - with travel to various sites so will suit someone who can drive.
Key Objectives:
- Increase visibility and awareness across the organisation's portfolio of brands
- Support sales and lead generation activity through social media engagement
- Improve online engagement and conversion performance
- Measure and evaluate campaign effectiveness against business objectives
- Strengthen long-term loyalty and engagement among customers and employees in and around Northampton and across the wider business network
Responsibilities:
- Manage the planning, creation, and delivery of engaging, industry-relevant content across social media channels and digital platforms
- Produce content for both organic and paid social campaigns, including written, graphic, and video assets
- Maintain a consistent and authentic brand voice across all channels
- Engage with customers, partners, stakeholders, employees, and prospective talent
- Support lead generation initiatives by increasing awareness and audience engagement
- Enhance employer branding and position the organisation as an employer of choice
- Monitor content performance and apply analytics to improve future campaigns and strategy
- Identify and capitalise on relevant trends, formats, and audience engagement opportunities
- Develop a strong understanding of target audiences and industry conversations to inform content direction
- Conduct competitor and market analysis to identify opportunities and best practices
- Stay up to date with platform updates, algorithms, and emerging social media tools
- Communicate the organisation's culture, mission, achievements, and employee experience through authentic storytelling
- Collaborate with internal teams and stakeholders across the Northampton office and wider organisation
Ideal Profile:
- Experience developing social media strategy within a commercially focused or lead generation environment
- Minimum of 3 years' dedicated experience managing and delivering social media content
- Strong working knowledge of social media scheduling and management platforms (e.g. Hootsuite, Sprout Social, Zoho Social)
- Proficiency using creative and AI-powered tools to produce graphics and video content
- Excellent short-form copywriting skills
- Ability to interpret analytics and make data-driven content decisions
- Strong awareness of digital trends, storytelling techniques, and niche audience engagement strategies
Social Media Manager in Northampton employer: Robert Half Limited
As a leading employer in Northampton, we pride ourselves on fostering a dynamic work culture that encourages creativity and collaboration. Our Social Media Manager role offers not only competitive benefits and opportunities for professional growth but also the chance to make a meaningful impact on our brand's visibility and engagement. Join us to be part of a team that values innovation and supports your career development while enjoying the vibrant community around our office.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Northampton
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. The more you put yourself out there, the better your chances of landing that Social Media Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give potential employers a taste of what you can do and help you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on emerging social media tools. Being in the know will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with our goals, and let’s make magic happen together!
We think you need these skills to ace Social Media Manager in Northampton
Some tips for your application 🫡
Show Off Your Social Skills:When you're applying for the Social Media Manager role, make sure to highlight your experience with social media strategy. We want to see how you've engaged audiences and supported commercial growth in your previous roles. Use specific examples to showcase your skills!
Be Authentic:We love a consistent and authentic brand voice! In your application, let your personality shine through. Share how you’ve maintained brand integrity across different platforms and how you can bring that same energy to our team.
Data-Driven Decisions Matter:Don’t forget to mention your ability to interpret analytics! We’re looking for someone who can use performance insights to shape content strategy. Include any metrics or results from past campaigns that demonstrate your impact.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Robert Half Limited
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role. Research their latest features and trends, and be ready to discuss how you would leverage these for the organisation's brand visibility.
✨Showcase Your Content Skills
Prepare a portfolio of your best work that highlights your ability to create engaging content across various formats. Be ready to explain your creative process and how you measure the success of your campaigns.
✨Understand the Brand
Dive deep into the organisation’s existing social media presence. Familiarise yourself with their brand voice, recent campaigns, and audience engagement strategies. This will help you articulate how you can enhance their social media strategy.
✨Be Data-Driven
Brush up on your analytics skills! Be prepared to discuss how you’ve used data to inform your content decisions in the past. Highlight specific metrics you've improved and how they contributed to business objectives.
