At a Glance
- Tasks: Lead and optimise marketing operations to drive lead generation and business growth.
- Company: Dynamic company in Milton Keynes focused on innovation and collaboration.
- Benefits: Competitive salary, career development, and a vibrant office culture.
- Other info: Join a diverse team committed to equity and inclusion.
- Why this job: Make a significant impact on marketing strategies and team success.
- Qualifications: 15+ years in B2B marketing with strong leadership and analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
We're looking for an experienced and commercially minded Head of Marketing Operations to lead and develop the day-to-day marketing function.
The Head of Marketing, based in Milton Keynes, will take ownership of the integrated marketing plan, ensuring campaigns are effectively coordinated across multiple channels to maximise lead generation, improve marketing performance, and deliver measurable commercial results.
Working closely with senior stakeholders across the business and external partners, you'll continually optimise marketing activity, ensuring it aligns with wider business objectives and delivers an excellent return on investment.
This is a full-time, permanent role that is fully office based in Milton Keynes.
- Head of
- Marketing
- Key
Responsibilities: Develop and manage the annual marketing strategy, budget and campaign plan to generate high-quality sales leads.
Oversee integrated marketing campaigns across digital and traditional channels.
Manage the email marketing programme, including customer communications and sales support templates.
Lead direct marketing initiatives and sector-specific campaigns.
Manage paid digital advertising, including PPC and agency relationships.
Oversee website performance, ensuring it remains an effective lead generation and campaign landing platform.
Monitor campaign performance using analytics tools, providing regular reporting and actionable insights.
Implement continuous testing and optimisation to improve campaign effectiveness.
Work collaboratively with brand, sales and technology teams to deliver consistent customer experiences.
Support the ongoing development of CRM and marketing systems.
Lead, coach and develop the marketing team to achieve outstanding results.
- Ideal Head of
- Marketing
- Operations
Profile: Significant experience within a B2B marketing environment (typically 15+ years).
Proven experience leading and developing marketing teams.
Strong commercial awareness with a focus on lead generation and business growth.
Experience managing integrated marketing campaigns across multiple channels.
Excellent stakeholder management skills, with the ability to influence at senior level.
Strong analytical skills with experience interpreting marketing data and performance metrics.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions.
Robert Half is committed to diversity, equity and inclusion.
Suitable candidates with equivalent qualifications and more or less experience can apply.
Rates of pay and salary ranges are dependent upon your experience, qualifications and training.
If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf. com/gb/en/privacy-notice.
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Head of Marketing Operations employer: Robert Half Limited
As a leading legal organisation in the UK, we offer an exceptional work environment that prioritises hybrid working, allowing our Xero Consultant to enjoy flexibility while contributing to impactful projects. Our commitment to employee growth is evident through comprehensive training opportunities and a collaborative culture that encourages innovation and problem-solving. Join us in London, where you will not only enhance your skills but also play a vital role in shaping client experiences with Xero.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Robert Half Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Robert Half Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Robert Half Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Robert Half Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Operations
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Robert Half Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Robert Half Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Robert Half Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Robert Half Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Robert Half Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Robert Half Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
