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- Tasks: Lead innovative marketing initiatives to drive revenue and pipeline growth across EMEA.
- Company: Dynamic company based in London with a focus on collaboration and impact.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Why this job: Make a real difference in marketing strategies while working with cross-functional teams.
- Qualifications: 4-5 years in field marketing with strong analytical skills and CRM experience.
- Other info: Join a company committed to diversity, equity, and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Our client is seeking an experienced Senior Field Marketing Manager to play a pivotal role in driving pipeline and revenue impact across the EMEA region. The Field Marketing Manager, based in London, will lead integrated field marketing initiatives designed to accelerate pipeline growth, strengthen sales alignment, and support revenue objectives through a mix of virtual and in-person programs. This is a full-time contract role based in London.
Key Responsibilities:
- Develop and execute a comprehensive field marketing strategy aligned to pipeline and revenue goals, working closely with Sales teams.
- Build a deep understanding of sales priorities to determine the most effective mix of campaigns, events, and targeted activities.
- Collaborate with cross-functional revenue stakeholders, including Sales, Customer Success, and Pipeline Operations, to plan and deliver high-impact virtual and in-person events.
- Partner with Digital, Events, and Account-Based Marketing teams to design and execute coordinated, cross-channel engagement strategies for target accounts.
- Measure, analyse, and report on pipeline contribution and ROI for all field marketing programs, using insights to inform future investment decisions.
- Design and deliver high-touch marketing programs that generate and accelerate opportunities, strengthen executive relationships, and move prospects through the sales cycle.
- Own the strategy and execution of hosted and sponsored field events, including content development, logistics, on-site experience, and end-to-end pre-event, during-event, and post-event engagement.
- Identify and activate co-marketing opportunities with industry communities and strategic partners to drive demand at scale.
- Leverage account-based marketing platforms and intent data to identify high-value audiences and orchestrate intent-driven campaigns at scale.
- Collaborate with content and campaign teams to develop tailored messaging and assets to support field initiatives (e.g. nurture cadences, field engagement, content hubs, gifting, and follow-up).
Ideal Profile:
- 4-5 years of experience delivering field marketing programs focused on pipeline generation and revenue impact.
- Strong analytical and results-oriented mindset, with experience measuring performance and presenting insights to senior stakeholders.
- Experience using CRM systems and marketing automation platforms.
- Familiarity with event registration and event management tools.
Field Marketing Manager employer: Robert Half Limited
Contact Detail:
Robert Half Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your achievements and how they align with their goals. Use specific examples from your past experiences to demonstrate your impact.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect match for you. Plus, applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Marketing Manager role. Highlight your experience in driving pipeline growth and collaborating with sales teams, as these are key aspects of the job.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share specific examples of how you've executed successful field marketing strategies and measured their impact.
Showcase Your Analytical Skills: Since the role requires a strong analytical mindset, be sure to include any relevant metrics or results from your previous campaigns. This will help us see your ability to measure performance and present insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar!
How to prepare for a job interview at Robert Half Limited
✨Know Your Numbers
As a Field Marketing Manager, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics from your past campaigns, such as pipeline contribution and ROI. This shows you understand the impact of your work and can back it up with data.
✨Align with Sales
Understanding sales priorities is crucial. Before the interview, research the company's sales strategies and think about how your experience aligns with their goals. Be ready to share examples of how you've collaborated with sales teams in the past to drive results.
✨Event Experience Matters
Since this role involves managing events, highlight your experience with both virtual and in-person events. Prepare to discuss the logistics, content development, and engagement strategies you've implemented to ensure successful outcomes.
✨Showcase Your Collaboration Skills
This position requires working with various teams, so be ready to talk about your experience collaborating with cross-functional stakeholders. Share specific examples of how you've partnered with teams like Customer Success or Digital Marketing to achieve common objectives.
