Performance Media Manager (Interim Contract)
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Location: West London (2 days per week onsite, 3 days remote)
Rate: £300 - £375 per day (via umbrella)
Contract Length: 5 Months
Start Date: ASAP
We are seeking an experienced Performance Media Manager to join a leading consumer-focused organisation on a 5-month contract. This role is ideal for a hands-on digital media professional who can quickly assess, optimise and scale performance marketing activity while implementing robust audience, attribution and measurement frameworks.
Working within a fast-paced marketing function, you will drive media effectiveness across the full customer journey, leveraging first-party data, advanced targeting techniques and data-led insights to maximise return on media investment.
Key ResponsibilitiesFull-Funnel Media Planning & Optimisation
- Plan, execute and optimise integrated media campaigns across digital channels.
- Manage performance activity across social, programmatic, video and retail media platforms.
- Develop audience-first media strategies that drive measurable commercial outcomes.
- Continuously test, learn and optimise campaigns to improve efficiency and performance.
Audience Strategy & Data Management
- Build and activate audience segments using first, second and third-party data sources.
- Work closely with CRM, analytics and marketing teams to improve audience targeting.
- Ensure all audience activation complies with GDPR and data governance requirements.
Attribution & Performance Measurement
- Establish and enhance multi-touch attribution methodologies.
- Develop measurement frameworks that demonstrate the true impact of marketing activity.
- Design and implement test-and-control programmes to validate campaign effectiveness. xgikmsk
- Provide actionable recommendations based on campaign and customer journey analysis.
Tracking & Analytics
- Manage and optimise tracking infrastructure including:
- Pixels and tags
- Conversion APIs
- Server-side tracking
- UTM frameworks
Performance Media Manager employer: Robert Half Careers
Join a dynamic and innovative international organisation in Manchester, where your expertise as a Group Reporting Manager will be valued and impactful. With a strong focus on employee development, a collaborative work culture, and the opportunity to work closely with senior leadership, this role offers not just a competitive salary and bonus but also a chance to contribute to meaningful improvements within the finance function. Embrace the entrepreneurial spirit of our growing team and take your career to new heights in a supportive environment that champions professional growth.
