Head of Marketing | B2B Legal Services | City of London (Hybrid) | Permanent
Robert Half is working with a fast-growth B2B legal services business to hire their first Head of Marketing.
Responsibilities
- Own brand positioning and architecture, and develop the messaging framework, tone of voice and visual identity
- Build and run end-to-end demand generation: acquisition, conversion, nurture and attribution, with honest reporting on what's working
- Lead product marketing for a technology proposition, including pricing positioning against competitors
- Build the competitive intelligence picture and keep sales equipped with it
- Drive thought leadership and PR strategy, working directly with senior stakeholders and leadership
- Own the full digital marketing operation: SEO, paid media, CRM, marketing automation and martech selection
- Manage the marketing budget, including the commercial case for any increases
- Build out an in-house team and manage the existing agency roster
- Deliver reporting and dashboards for board-level visibility on marketing's commercial contribution
What you'll need
- A track record leading marketing in professional services, legal, legal tech or an adjacent regulated B2B sector
- Evidenced demand generation results, pipeline created rather than campaigns run
- Product marketing experience for a software or technology product
- Experience building a function rather than managing an existing one
- Confidence operating without a large team beneath you at the outset
- The diplomacy and credibility to influence senior stakeholders who need persuading, not instructing
- Comfort being measured on revenue outcomes, and self-starting in a function still being built
Details
- Location: London (hybrid)
- Contract: Permanent
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data:
Head of Marketing in London employer: Robert Half Careers
Join a dynamic and innovative international organisation in Manchester, where your expertise as a Group Reporting Manager will be valued and impactful. With a strong focus on employee development, a collaborative work culture, and the opportunity to work closely with senior leadership, this role offers not just a competitive salary and bonus but also a chance to contribute to meaningful improvements within the finance function. Embrace the entrepreneurial spirit of our growing team and take your career to new heights in a supportive environment that champions professional growth.
