Digital Marketing Specialist | Global Financial Services Business | London (St Paul's)
Competitive package + appraisal-based bonus | Hybrid, 3 days in office | Permanent
The company
A global credit management and advisory business, working with financial institutions across multiple asset classes and markets. Around 200 people worldwide, with over 100 in the UK. It's entrepreneurial, award-winning, and still small enough for individuals to make their mark.
The opportunity
Marketing here has been through a real reset. A new Marketing Lead has rebuilt the brand, guidelines and collateral, and the business is now moving into a digital transformation phase. Brand is being handed to an internal colleague, so they need a digital specialist to own the website, CRM and social channels. That frees the Lead to focus on strategy.
You'll join a two-person team that looks after all group marketing, supported by a network of freelancers and agencies for content and design. It's a hands-on role with plenty of scope to shape how digital works.
What you'll do
Own the corporate website (WordPress): content, updates, performance and user experience
Run and grow LinkedIn, X and TikTok, both organic and paid, including LinkedIn Campaign Manager
Write and adapt content for different audiences and channels
Deliver email campaigns and support the rollout of the company CRM, including segmentation and reporting
Track, analyse and report on digital performance, and turn the insights into recommendations
Manage external agencies and suppliers, and work with IT and Information Security on website and tooling
Monitor competitors and help shape the digital strategy as it evolves
What you'll bring
2-5 years' digital marketing experience across website, social and campaigns, in-house or agency
Proven WordPress experience: content, plugins and troubleshooting
Hands-on LinkedIn campaign experience, plus Google Analytics, Mailchimp or similar, and Hootsuite/Canva
Strong copywriting, with the confidence to work with and influence senior leaders
CRM experience (Dynamics or similar)
A background in a corporate or professional environment, ideally financial or ...
Digital Marketing Specialist employer: Robert Half Careers
Join a dynamic and innovative international organisation in Manchester, where your expertise as a Group Reporting Manager will be valued and impactful. With a strong focus on employee development, a collaborative work culture, and the opportunity to work closely with senior leadership, this role offers not just a competitive salary and bonus but also a chance to contribute to meaningful improvements within the finance function. Embrace the entrepreneurial spirit of our growing team and take your career to new heights in a supportive environment that champions professional growth.
