At a Glance
- Tasks: Teach and inspire students in Digital Marketing through innovative lectures and hands-on workshops.
- Company: Join Robert Gordon University, a leader in inclusive and transformative education.
- Benefits: Enjoy competitive salary, generous leave, remote work options, and a supportive work-life balance.
- Other info: Collaborate with diverse partners and contribute to exciting research initiatives.
- Why this job: Make a real impact on future marketers while advancing your own career in a dynamic environment.
- Qualifications: Passion for Digital Marketing and experience in teaching or industry is essential.
The predicted salary is between 39906 - 46549 £ per year.
Innovative, inclusive and professionally-focused, Robert Gordon University (RGU) has developed its strategy and principles to focus on the significant strengths that underpin our demand-led, transformational teaching, learning and research. At Aberdeen Business School, we develop professional thinkers and innovative contributors through business connected learning, award winning teaching and internationally recognised impactful research.
The continued growth and influence of Digital Marketing in all sectors emphasises the need for delivery within these fields across the breadth of provision within the School. This role is required to contribute to the high-quality delivery within the rapidly expanding field of Digital Marketing at both undergraduate and postgraduate levels as part of the enhancement of digital and data focused provision across our portfolio.
The School is dedicated to fostering innovation and excellence in digital marketing education, and we are seeking to recruit an individual who is passionate and experienced in Digital Marketing to contribute towards the delivery of high-quality, innovative teaching which reflects both theoretical foundations and industry best practice to enhance the school's ability to foster graduates with industry relevant skills.
Your knowledge and subject expertise will be evidenced by related teaching and research and/or relevant work experience, and you will be capable of fostering and developing collaborative links with academic, business, charitable and public-sector partners. You should be able to demonstrate an understanding of some of the critical aspects of digital marketing including areas such as: Search Engine Optimisation, Social Media Marketing, Content Marketing, Data Analytics, the use of Artificial Intelligence in a marketing context and issues around Privacy and Compliance.
The School has developed significant expertise in the creative industries and has ambitious research plans going forward, with research themes of Digital Story Trails and Data Analytics & Digital Marketing. This is an exciting opportunity to make a major contribution to the development and enhancement of research in this subject area.
Grade 7 Salary Scale: £39,906 - 46,049
Grade 8 Salary Scale: £47,389 – 56,535
Salary on appointment will be dependent upon experience. Candidates with limited or no prior experience as an academic will be placed on the first point of the Grade 7 scale. Consideration will be given to offering an Academic Attraction Payment for those candidates who have specific industry knowledge, skills or expertise which are required for the position.
In keeping with RGU's commitment to work/life balance, you will have the opportunity to work from home for a portion of the working week, but you must be in a position to deliver teaching on campus to meet the requirements of the course. You will also benefit from a generous pension scheme, 46 days annual leave, onsite nursery, sports centre as well as a range of voluntary health and travel benefits.
We are committed to attracting and engaging a diverse range of staff and fostering a culture where everyone feels welcome, comfortable to express their ideas, and can reach their full potential.
As per the UKVI immigration rules, this role may be eligible for sponsorship under the Skilled Worker route. Sponsorship under this route is dependent on factors specific to the applicant and if tradeable points can be used under the rules.
To apply please submit your CV along with a cover letter detailing your suitability for the role against the requirements set out in the person specification.
RESPONSIBLE TO: Principal Lecturer
RESPONSIBLE FOR: No supervisory responsibility
PURPOSE OF POST: To contribute to the School’s delivery of Digital Marketing
PRINCIPAL DUTIES:
- Carries out designated teaching and assessment duties in areas of expertise, or as otherwise required by the Dean of School.
- Participates in the development and preparation of high quality teaching materials.
- Provides tutorial and personal guidance for students.
- Supervises undergraduate and postgraduate projects.
- Develops and maintains expertise in subject areas through continued CPD, whilst integrating these into the curriculum.
- Undertakes appropriate administrative responsibilities.
- Assists in the supervision and visiting of students during their periods of work experience.
- Promotes and markets the School and its courses to local, national and international clientele.
- Maintains working relationships with other Schools/Departments/Units within the University.
- Actively pursues and/or encourages research activities.
- Actively participates in and suggests relevant staff development activities.
- Establishes and maintains relevant professional and industrial links.
- Represents the School on relevant University committees and the School and University on external committees.
- Carries out such other related duties as may be required.
ESSENTIAL REQUIREMENTS:
Qualifications and Professional Memberships: First Degree and/or post degree qualification in a related subject area.
Knowledge: Strong knowledge and understanding of Digital Marketing.
Experience: Strong understanding of the discipline of Digital Marketing through either practice-based or academic teaching/research experience. Candidates with significant work industry experience are particularly welcomed.
DESIRABLE REQUIREMENTS:
Qualifications and Professional Memberships: PhD in a related subject area, and/or qualification with the recognised professional body are desirable.
Lecturer in Digital Marketing in Aberdeen employer: Robert Gordon University
Robert Gordon University (RGU) is an exceptional employer that prioritises innovation, inclusivity, and professional development within its vibrant work culture. Located in Aberdeen, RGU offers a supportive environment with generous benefits such as 46 days of annual leave, a robust pension scheme, and opportunities for flexible working arrangements, all while fostering a commitment to employee growth through continuous professional development and collaborative partnerships. Joining RGU means being part of a forward-thinking institution dedicated to shaping the future of Digital Marketing education and research.
StudySmarter Expert Advice🤫
We think this is how you could land Lecturer in Digital Marketing in Aberdeen
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and local meetups to connect with professionals in Digital Marketing. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a personal website or blog where you can share your insights on Digital Marketing trends, case studies, or even your teaching philosophy. This not only showcases your knowledge but also makes you stand out to potential employers.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to connect with hiring managers and join relevant groups. Share articles, engage in discussions, and make sure your profile highlights your skills in Digital Marketing.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who align with our values. Tailor your application to reflect how your experience and vision fit with our commitment to innovative teaching and research in Digital Marketing.
We think you need these skills to ace Lecturer in Digital Marketing in Aberdeen
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to highlight your experience in Digital Marketing. We want to see how your skills align with the role, so don’t be shy about showcasing relevant projects or achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about Digital Marketing and how your background makes you a perfect fit for our team. Keep it engaging and personal!
Showcase Your Knowledge:In your application, demonstrate your understanding of key areas in Digital Marketing like SEO, Social Media, and Data Analytics. We love seeing candidates who are up-to-date with industry trends and best practices.
Apply Through Our Website:Don’t forget to apply through our website! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Robert Gordon University
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends and techniques in digital marketing. Be ready to discuss areas like SEO, social media strategies, and data analytics. Showing that you’re up-to-date with industry best practices will impress the interviewers.
✨Prepare Engaging Teaching Examples
Think of specific examples from your past teaching or industry experience that showcase your innovative approach to digital marketing education. Whether it’s a unique project or a successful campaign, having these stories ready will help you demonstrate your passion and expertise.
✨Show Your Collaborative Spirit
Since the role involves building links with various partners, be prepared to discuss how you’ve successfully collaborated in the past. Highlight any partnerships you've formed in academia or industry, and how they benefited your students or projects.
✨Ask Thoughtful Questions
At the end of the interview, don’t forget to ask insightful questions about the school’s vision for digital marketing education. This shows your genuine interest in the role and helps you understand how you can contribute to their goals.
