At a Glance
- Tasks: Lead product marketing strategy and create compelling campaigns that drive sales.
- Company: Join a fun, people-oriented team at our Head Office in Wimbledon.
- Benefits: Generous holiday, exceptional discounts, and a dynamic work environment.
- Other info: Collaborate with diverse teams and stay ahead of trends in a fast-paced setting.
- Why this job: Be the architect of innovative marketing strategies and make a real impact.
- Qualifications: Experience in retail product marketing and strong commercial acumen required.
The predicted salary is between 49500 - 60500 £ per year.
We are looking for a Product Marketing Lead with the commercial instinct to spot trends, the creative flair to build compelling product stories, and the data-driven mindset to drive sales.
The Opportunity
You will be the architect of our product marketing strategy. Working hand-in-hand with our Buying, E-commerce, and Retail teams, you won't just be managing campaigns—you’ll be the person who identifies our "hero" products, ensures they stand out across every touchpoint, and delivers measurable business growth.
What You’ll Do
- Strategy & Growth: Develop annual product marketing plans that prioritise hero products and drive real commercial results.
- Storytelling: Turn features into benefits. You’ll create the campaigns that make customers say, "I need that."
- Channel Mastery: Lead product marketing across stores, website, email, and social media (including but not restricted to TikTok Shop), ensuring our brand is consistent everywhere.
- Trend Spotting: You’ll be the first to know what’s trending, keeping us ahead of the competition.
- Innovation: Champion the use of AI tools to optimise our marketing productivity and campaign performance.
- Data-Driven Decision Making: Use sales data and customer insights to monitor performance and constantly optimise for success.
What We Need From You
- Retail Experience: You’ve got a background in retail product marketing or commercial marketing.
- Commercial Acumen: You can interpret sales data and make decisions that directly impact the bottom line.
- Multi-Channel Expertise: You understand how marketing drives physical store performance and digital conversion.
- Influence & Collaboration: You are an excellent team worker who can influence at all levels, challenge the status quo, and bring teams together.
- Obsessed with Quality: You care deeply about brand and content quality, grounded in what actually drives sales.
Why You’ll Love It Here
- Bonus: Generous Holiday
- Exceptional Discount: across Group
The Team: You’ll be joining a people-oriented, fun, and fast-paced environment at our Head Office in Wimbledon.
Ready to help us turn the next great innovation into a best-seller?
Product Marketing Lead employer: Robert Dyas
At Robert Dyas, we pride ourselves on being an excellent employer that values teamwork and individual growth. Our Fleet location offers a vibrant work culture where you can thrive in a supportive environment, with competitive salaries and comprehensive training programmes designed to elevate your career. Join us to lead a passionate sales team and make a meaningful impact in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Robert Dyas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Robert Dyas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Robert Dyas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Robert Dyas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Robert Dyas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Robert Dyas:Show us that you’ve done your homework! In your application, briefly mention what you admire about Robert Dyas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Robert Dyas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Robert Dyas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Robert Dyas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
