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- Tasks: Manage PPC campaigns and collaborate with clients to drive digital success.
- Company: Join ROAST, a dynamic digital agency focused on transforming client fortunes through consumer insights.
- Benefits: Enjoy 25 days holiday, remote work options, health benefits, and personal development opportunities.
- Why this job: Be part of a passionate team that values growth, learning, and making an impact in the digital space.
- Qualifications: 3+ years in PPC, strong analytical skills, and experience managing substantial budgets required.
- Other info: Diversity and inclusivity are at our core; we welcome applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
A bit about ROAST - Part of TIPi Group. ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients' fortunes through insightful consumer understanding. The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, Organic Performance, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development. We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.
The Paid Media Account Manager is a skilled and seasoned professional in PPC, possessing strong capabilities in Paid Social and ideally expertise in at least one additional Paid Media channel (such as Shopping, Display, Mobile/App Promotion, or Native). This position necessitates a comprehensive understanding of how different channels interact and enhance each other, as well as the technical know-how to implement high-performing Paid campaigns. Reporting to the Head of Biddable within the department, the Account Manager plays a vital role in shaping the overall strategy, growth, and scope of the ROAST services.
Responsibilities
- Campaign Strategy & Management
Collaborate closely with clients to gain a thorough understanding of their business, digital requirements, and priorities. Partner with the Head of Biddable to ensure that all accounts are equipped with a robust performance strategy. Coordinate with Client Services and PPC Directors to develop a sound commercial strategy for all accounts. Engage with suppliers to keep the team updated on industry advancements, and where appropriate, test new strategies for our clients. Work in conjunction with wider business teams to create effective full-funnel marketing strategies. Guarantee that all activities meet or surpass performance benchmarks. Oversee budgets in accordance with strategy and make sure monthly expenditure aligns with targets.
- Delivery & Line Management
Provide direct line management to junior members of the Paid Media Department, ensuring that work is delivered to a high standard, on schedule, and within targets. Facilitate the training and development of junior team members to meet the performance expectations set by ROAST and our clients. Conduct quality control on work completed by junior team members. Maintain regular communication with clients through status updates, as well as monthly and quarterly reviews.
- Departmental Development
Collaborate with the Departmental Head on various tasks to enhance the scope, capabilities, and quality of the ROAST service offerings, which include: Recruitment, Training initiatives, Preparation for and participation in new business opportunities, Establishing relationships with media suppliers, Implementing technology and automation solutions, Creating marketing materials such as case studies and blog posts.
Requirements
The Candidate: We are looking for a candidate with a minimum of 3 years of experience in PPC delivery (if in a mixed channel role, at least 70% of the time should be focused on PPC). A successful applicant will have demonstrated experience in delivering projects and results for clients with monthly budgets of £50,000+, achieving business targets (sales and revenue volume, CPA, ROI, ROAS), developing junior team members, leading 3rd party bid management tools, leading onsite analytics packages, bringing efficiency to client activity in terms of both performance and resource levels. Experience of executing campaigns within other Paid Media channels beneficial. (Training will be provided if not as eventually the role will encompass this responsibility).
Skills
- Strong understanding of wider digital channels and environment
- Ability to work and succeed in a fast-paced environment
- Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
- Highly organised with an acute attention to detail
- Exceptional level of English, both written and spoken
- Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
- Capabilities with Google Ads scripts or Java beneficial
- Additional language capabilities beneficial
Benefits
Working at TIPi Group: Holidays: 25 days pro-rated, not including bank holidays, in addition to Christmas Eve and New Year's Eve off; optional company outings. Benefits: Additional 10 days for 'working from anywhere in the world', Access to Aviva Digicare+, which provides health checks, Digital GP services, mental health consultations, and more, Life and Income Protection insurance, Discounts on wellbeing classes and memberships, A vibrant company social scene organized by a staff committee, Opportunities to engage in CSR, sustainability, and charitable initiatives, Savings for cycling, electric car, and tech purchases, Personal Development opportunities, including bi-annual appraisals and a company mentoring program, Training sessions, including those from suppliers (e.g., Google), industry organizations (e.g., IAB), and external trainers, Opportunity to learn about other digital disciplines.
We are an equal opportunities employer. At TIPi Group, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels welcome and their contributions are appreciated. In our recruitment, hiring, training, promotion, and all other employment practices, we strive to maintain inclusivity regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic background, medical conditions, disability, or any other protected characteristic. If you have a disability, we are open to discussing reasonable accommodations for the role with you. Please note that we can only accept applications from candidates who have the legal right to work in the United Kingdom. Please be cautious of online scams or individuals pretending to represent us. A TIPi / ROAST employee will never contact candidates using a non-TIPi email address or phone number/WhatsApp. Please disregard any requests that require payment to participate in the hiring process.
Paid Media Account Manager employer: ROAST
Contact Detail:
ROAST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Account Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and Paid Media. Understanding current industry developments will not only help you during interviews but also demonstrate your passion for the field, which is highly valued at ROAST.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in PPC. Engaging with others can provide insights into the role and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed, focusing on your strategic approach and results achieved. Being able to articulate your experience with budgets over £50,000 will showcase your capability to handle the responsibilities of the role.
✨Tip Number 4
Showcase your leadership skills by discussing any experience you have in mentoring or training junior team members. ROAST values team growth, so highlighting your ability to develop others will align well with their culture.
We think you need these skills to ace Paid Media Account Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Paid Media Account Manager position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in PPC and other Paid Media channels. Emphasise your achievements, particularly those related to managing budgets of £50,000+ and delivering successful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of ROAST's culture. Mention specific examples of how you've contributed to team growth and client success in previous roles.
Highlight Your Analytical Skills: Since the role requires strong numerical and analytical capabilities, be sure to include examples of how you've used data to drive decisions and improve campaign performance in your application.
How to prepare for a job interview at ROAST
✨Understand the Role
Before the interview, make sure you have a solid grasp of what a Paid Media Account Manager does. Familiarise yourself with PPC, Paid Social, and other relevant channels. This will help you articulate how your experience aligns with the role.
✨Showcase Your Achievements
Prepare to discuss specific campaigns you've managed, focusing on results like ROI and CPA. Use metrics to demonstrate your success and how you’ve contributed to previous employers' growth.
✨Demonstrate Leadership Skills
Since this role involves managing junior team members, be ready to share examples of how you've mentored or trained others. Highlight your ability to lead and develop talent within a team.
✨Stay Updated on Industry Trends
ROAST values innovation and staying ahead of the curve. Be prepared to discuss recent developments in digital marketing and how they could impact the strategies you would implement for clients.
