ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, AJ Bell, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.Exceptional company culture isn’t an add-on at ROAST – it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.ROAST have created a place where people belong, grow, and do their best work – together.The Role | Head of Digital Strategy & PlanningThe Head of Digital Strategy & Planning is a senior leadership role at a digital-first agency that has grown well beyond digital in recent years. The role exists to turn client business problems into clear growth and investment choices, then bring the agency’s capabilities together around one commercial strategy.This role combines senior strategic leadership, commercial ownership, new business leadership and building the planning function. The successful candidate will be a digitally led planning leader who also brings solid experience in ATL channels and a clear understanding of the role every channel plays within the wider media ecosystem, across both brand and performance objectives.Data and discoverability sit at the heart of the role: how audiences find, evaluate and choose brands and how audience data, first-party data and measurement evidence decide where the next pound should go.Beyond client work, this role will shape how ROAST operates: how briefs are written, how disciplines work together, and where planning sits in the
Head of Digital Strategy & Planning in London employer: ROAST
ROAST is an exceptional employer that fosters a collaborative and inclusive culture, making it an ideal place for professionals looking to thrive in the dynamic field of performance media. With a strong emphasis on employee growth and development, team members are encouraged to learn and progress while working with renowned brands in a vibrant London location. The hybrid work model further enhances work-life balance, allowing employees to excel both personally and professionally.
