Event Marketing Manager

At ROAR B2B, we are at the heart of innovation and growth in some of the most vital sectors of today - Environment, Healthcare, and Business Technology. As a multi-platform events and publishing company, we deliver market-leading events that drive real impact for businesses and communities. From our vibrant offices in London Bridge, we bring together industry leaders, innovators, and decision-makers to tackle the challenges of tomorrow.

Our portfolio includes flagship events such as Environmental Services & Solutions Expo, Naidex, and Legalex, each built on strong brand identity, creative execution, and meaningful partnerships with industry bodies, media owners, and commercial stakeholders. As we continue to grow in the UK and internationally, we are looking for ambitious marketers who are passionate about building powerful brands, producing high-quality creative assets, and developing strategic external partnerships that elevate our events.

The Role

As Marketing Manager, you will report to the Senior Marketing Lead and take ownership of the creative direction, visual execution, and partnership activation across a portfolio of events and media platforms. This role goes beyond campaign delivery - you will be responsible for ensuring our brands look exceptional across all touchpoints, while also identifying and developing external partnerships that expand reach, credibility, and commercial performance. You will play a central role in shaping how our events are presented to the market, ensuring consistency, creativity, and impact across digital, print, and on-site materials.

Key Responsibilities

• Brand & Creative Development
  • Lead the visual and creative execution of marketing campaigns across all channels.
  • Develop high-quality design briefs and work closely with designers (internal or freelance) to produce impactful creative assets.
  • Oversee the creation of marketing materials including websites, social media graphics, email templates, brochures, banners, signage, show guides, and on-site branding.
  • Ensure brand consistency across all platforms while continuously evolving and elevating the visual identity of each event.
  • Maintain and develop brand guidelines to ensure high creative standards are upheld.
• Strategic Partnerships & External Relationships
  • Identify, develop, and manage partnerships with industry associations, media owners, influencers, community groups, and commercial partners.
  • Create co-marketing campaigns and content collaborations that expand reach and enhance brand credibility.
  • Work closely with sponsors and exhibitors to support joint marketing initiatives and maximise promotional impact.
  • Represent the brand externally and act as a key marketing contact for strategic partners.
  • Develop and implement marketing strategies for assigned events to achieve visitor, lead generation, and revenue targets.
  • Plan and oversee integrated, multi-channel campaigns across digital, print, social, paid media, and partnerships.
  • Monitor campaign performance and optimise activity to maximise ROI and engagement.
• Digital & Performance Marketing
  • Lead digital marketing initiatives including SEO, PPC, paid social, organic social, and email marketing.
  • Analyse campaign data, audience behaviour, and customer insights to refine targeting and creative output.
  • Work closely with data and sales teams to ensure audience growth and engagement strategies are aligned.
• Event Promotion & On-Site Experience
  • Oversee the design and production of on-site branding, signage, show guides, and promotional materials.
  • Ensure a seamless brand experience from pre-event marketing through to on-site delivery.
  • Collaborate with operations and event teams to maintain creative consistency across the visitor journey.
• Market Research & Growth
  • Conduct market research to identify trends, partnership opportunities, and new audience segments.
  • Use insight-led decision-making to continuously improve campaign effectiveness and brand positioning.
• Budget Management
  • Support with managing marketing budgets, ensuring effective allocation of spend across creative, digital, and partnership activity.

Qualifications & Skills

• 3+ years’ experience in marketing, ideally within events, exhibitions, media, or B2B sectors.
• Strong eye for design and brand - confident managing creative processes and reviewing visual output.
• Strong working knowledge of Adobe Creative Suite or Canva.
• Proven experience building and managing external partnerships and co-marketing initiatives.
• Excellent copywriting and communication skills.
• Strong understanding of digital marketing tools, analytics, and performance optimisation.
• Experience using CRM and marketing automation tools (HubSpot preferred).
• Highly organised with the ability to manage multiple campaigns and deadlines simultaneously.
• Commercially minded with a proactive, relationship-driven approach.

What We Offer

• A dynamic and collaborative work environment in the heart of London.
• The opportunity to shape and elevate fast-growing event brands.
• Real ownership and creative influence over high-profile marketing campaigns.
• Opportunities for professional growth and progression.
• Competitive salary and benefits package.

Join ROAR B2B as a Marketing Manager and play a central role in building standout brands and meaningful industry partnerships. If you’re commercially driven, creatively minded, and passionate about delivering marketing that looks exceptional and performs even better - we’d love to hear from you.