At a Glance
- Tasks: Drive go-to-market strategies for innovative mobility products and engage with diverse audiences.
- Company: Join Roamly, a pioneer in autonomous mobility and digital insurance.
- Benefits: Competitive pay, equity options, comprehensive health benefits, and flexible PTO.
- Other info: Dynamic work environment with opportunities for growth and real impact.
- Why this job: Be at the forefront of transforming mobility with cutting-edge AI tools and collaborative teams.
- Qualifications: 4+ years in product marketing, strong storytelling skills, and an entrepreneurial mindset.
The predicted salary is between 60000 - 80000 £ per year.
About Roamly
At Roamly, we are transition-engineering the future of autonomous mobility and travel through digital insurance, marketplaces and professional software for autonomous mobility entrepreneurs. We’ve evolved from powering the world’s leading Campervan / Caravan rental marketplace into a vertically integrated mobility ecosystem powering the world of insurance, hospitality and auto, EV and AV sectors.
We are looking for strategic, high-growth Product Marketing Managers to own the go-to-market strategies for our portfolio of industry-defining B2B and B2C brands. You will be dedicated to driving adoption, engagement, and retention for one or more of our core products:
- Wheelbase: The premium fleet management software powering ride sharing, taxi operator and rental businesses globally.
- Roamly: AI first insurance platform that is purpose-built for the mobility markets, offering specialized insurance for Autos, EVs, AVs, Campervans, RVs, and commercial marketplace insurance.
- Roamly Carshare: Our fast growing specialized vehicle insurance and marketplace solutions.
- Ride.Auto: Our cutting-edge platform streamlining alternative vehicle transactions in the marketplace economy.
Our Philosophy: Built In-Person, Powered by AI
We build in person because we have learned this is where ideas collide in real time. In the AI era, hybrid models create a drag coefficient that slows down momentum and dilutes collaboration. We move fast, we iterate constantly, and we do it together under one roof and we work at high velocity. No hours wasted chasing people down on Zoom meetings - it’s all together making decisions fast and with clarity.
We are looking for doers, not delegators. We want hardcore, entrepreneurial people with a builder mindset—individuals who treat the product as their own business, thrive on high accountability, and want to build the future of our industry face-to‑face with their peers.
Furthermore, we are looking for candidates who are AI Native. We don't do things the old way. We want AI pioneers who actively use agentic systems and tools to supercharge their workflows, scale output, and fundamentally transform how product marketing activities are executed.
About the Role
As an AI-Native Product Marketer at Roamly U.K., you will sit at the intersection of Product, Sales, Operations, and Creative. Reporting directly to the CMO, you will leverage advanced AI workflows alongside sharp human intuition to translate complex product features into compelling, value-driven narratives. You will own the end-to-end go‑to‑market (GTM) strategy, from initial audience research and positioning to launch execution and post‑launch optimization.
Key Responsibilities & Deliverables
- Go-to-Market Ownership: Develop and execute high‑velocity GTM strategies for new product launches, feature updates, and geographic expansions across the portfolio.
- AI-Driven Positioning & Messaging: Utilize AI tools to scale, test, and refine clear, differentiated value propositions and messaging frameworks that resonate with our distinct B2B and B2C audiences.
- Customer Insights & Segmentation: Conduct deep market research, competitive analysis, and sentiment analysis—leveraging AI to synthesize user data and uncover customer pain points and buying behaviors faster.
- Cross-Functional Collaboration: Partner closely with Product Management to influence the product roadmap, and collaborate directly with Growth Marketing and Creative teams to build high-converting campaigns.
- Sales & Operations Enablement: Rapidly build and scale impactful sales collateral, case studies, product guides, and training materials to enable our sales and support teams to win.
- Data-Driven Optimization: Define, monitor, and report on key product marketing metrics (e.g., feature adoption, conversion rates, churn reduction) to continually optimize GTM performance.
Who You Are (Candidate Profile)
- AI Native: You do not believe in doing things the old way. You disagree with the statements, “It has always been done this way, or that is how things are done”. You have a deeply integrated stack of AI tools and methodologies that you use to automate administrative drag, scale asset creation, and analyze data. You are focused on how AI can transform product and marketing activities.
- Founder Mindset: An entrepreneurial, high-agency individual who takes extreme ownership of their products and outcomes.
- Experience: 4+ years of dedicated Product Marketing experience, ideally within SaaS, marketplace, fintech, or insurtech environments.
- Superb Storytelling: Exceptional communication skills with a knack for turning complex technical features into emotional, benefit-driven copy—knowing exactly how to co-pilot with AI to elevate creative output.
- Analytical Mindset: Comfortable diving into data (SQL, Analytics, custom dashboards, or similar) to extract actionable insights and back up your strategic decisions.
- Strong Collaborator: Ready to collaborate daily and thrive in a high-energy, high-velocity environment.
Why You’ll Love Working at Roamly UK
- We are defining the future of autonomous mobility by powering Pros around the world who are the next mobility entrepreneurs in the ride-sharing, rental and taxi operator services markets.
- Competitive Compensation
- Growth Opportunity: Join a company in its early stages and help build its foundation for success.
- Equity: Opportunity to earn equity compensation.
- Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) [Match], and Flexible PTO.
- Work-Life Balance: Platform rental credits so you can experience our ecosystem firsthand.
Product Marketing Manager - Roamly UK employer: Roamly Labs
At Roamly UK, we are at the forefront of transforming autonomous mobility and travel, offering a dynamic work environment that fosters innovation and collaboration. Our culture is built on high accountability and entrepreneurial spirit, providing employees with ample growth opportunities and competitive compensation, including equity options. With comprehensive benefits and a strong emphasis on work-life balance, Roamly is an excellent employer for those looking to make a meaningful impact in the rapidly evolving mobility sector.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Roamly UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Roamly Labs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Roamly Labs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Roamly Labs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Roamly Labs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - Roamly UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Roamly Labs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Roamly Labs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Roamly Labs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Roamly Labs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Roamly Labs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Roamly Labs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
