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- Tasks: Drive usage at Roam's charge points through creative campaigns and customer engagement.
- Company: Join a rapidly growing EV infrastructure business on a mission to electrify everyday life.
- Benefits: Competitive salary, hybrid working, 25 days holiday plus your birthday off, and wellness perks.
- Why this job: Shape the future of EV charging and make a real impact on sustainability.
- Qualifications: Strong commercial instincts, experience in growth or marketing, and a passion for EVs.
- Other info: Enjoy a dynamic role with ownership and visibility across the business.
The predicted salary is between 39000 - 42000 £ per year.
Roam is a rapidly growing EV infrastructure business on a mission to Electrify your Everyday. We’re looking for a commercially minded, proactive and creative individual to take ownership of one of the most important outcomes in the business: driving usage at our charge points. This role is focused on growth, engagement and demand. You’ll be responsible for increasing usage across the Roam network by attracting new drivers, re-engaging existing ones, and making charging feel effortless and rewarding.
This role sits within the Commercial team, working closely with Marketing, Operations, Customer Support and Finance. You’ll represent the driver internally and take the lead on initiatives that directly influence how, when and why drivers choose to charge with Roam.
Responsibilities
- Owning and improving charger usage across the Roam network
- Actively encouraging driver demand through campaigns, offers and incentives
- Designing and running outreach across the Roam app, email, social channels and on-site activity
- Working closely with Marketing on promotions, partnerships and loyalty initiatives
- Speaking directly with drivers and site partners to understand what’s stopping people from charging
- Identifying underperforming locations and leading practical turnaround plans
- Improving the end-to-end charging journey, from discovery to repeat usage
- Championing simple changes that remove friction and improve the driver experience
- Working cross-functionally to get ideas implemented quickly
- Tracking performance to understand what drives behaviour and focusing effort where it has the biggest impact
You’ll have real ownership, visibility and influence across the business.
What are we looking for?
- Strong commercial instincts and a bias toward action
- Background in growth, sales, marketing, partnerships, customer success or commercial strategy
- Motivated by growth, usage and results
- Take initiative and enjoy making things happen
- Comfortable launching campaigns and testing new ideas
- Enjoy speaking with customers and partners
- Can run projects end-to-end with minimal supervision
- Organised and able to manage multiple priorities
- Use data to inform decisions, without needing to be a data specialist
- Interest in EVs, sustainability or smart mobility
Why join Roam?
This role gives you the chance to directly shape how drivers interact with EV charging across the UK. Your work will have a clear, measurable impact on network performance, customer behaviour and revenue. If you enjoy roles where you can move quickly, try things out and see the results of your work, you’ll thrive here.
Package & perks
- OTE: £39k – £42k
- Hybrid and flexible working with a great office
- 25 days holiday + your birthday off
- Learning and wellbeing perks including Gympass, Octopus MoneyCoach, learning allowances and CycleScheme
- Living Wage Employer
Utilisation Lead in Crawley employer: Roam
Contact Detail:
Roam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Utilisation Lead in Crawley
✨Tip Number 1
Get to know the company inside out! Research Roam's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in driving usage at their charge points.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by thinking about how you can drive engagement and demand. Have examples ready of how you've successfully launched campaigns or improved customer experiences in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Roam team!
We think you need these skills to ace Utilisation Lead in Crawley
Some tips for your application 🫡
Show Your Passion for EVs: Make sure to highlight your interest in electric vehicles and sustainability in your application. We love seeing candidates who are genuinely excited about our mission to electrify everyday life!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to the Utilisation Lead role. Mention specific experiences that align with driving usage and engagement, as this is what we’re all about.
Be Data-Driven: We appreciate candidates who can use data to inform their decisions. If you have examples of how you've used data to drive growth or improve customer experiences, make sure to include them in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Roam
✨Know Your EV Stuff
Make sure you brush up on your knowledge of electric vehicles and charging infrastructure. Roam is all about electrifying everyday life, so showing that you understand the industry will impress them. Be ready to discuss trends in EV usage and how they relate to customer behaviour.
✨Show Off Your Commercial Mindset
This role is all about driving usage and engagement, so come prepared with examples of how you've successfully increased demand in previous roles. Think about campaigns or initiatives you've led and be ready to share the results. They want someone who can think commercially and take action!
✨Be Customer-Centric
Roam values understanding the driver experience, so be prepared to talk about how you've engaged with customers in the past. Share any insights you've gained from speaking directly with users and how you've used that feedback to improve services or products.
✨Demonstrate Your Project Management Skills
Since you'll be running projects end-to-end, it's crucial to showcase your organisational skills. Prepare to discuss how you've managed multiple priorities and delivered results with minimal supervision. Highlight any tools or methods you use to keep everything on track.
