At a Glance
- Tasks: Lead a dynamic team to drive impactful fundraising campaigns and community engagement.
- Company: Join a passionate organisation dedicated to making a difference through innovative marketing.
- Benefits: Enjoy hybrid working, generous leave, competitive pension, and health benefits.
- Other info: Opportunity for career growth in a collaborative and supportive environment.
- Why this job: Be part of a successful team that inspires supporters and drives meaningful change.
- Qualifications: Proven experience in multi-channel fundraising marketing and strong leadership skills.
The predicted salary is between 40500 - 49500 £ per year.
About us
We’re looking for a Senior Marketing Manager to lead our busy Engagement Marketing Team.
This team owns the organisation’s national fundraising in aid of events, London Marathon programme and supports other teams with regional initiatives and third party events helping to grow community participation, inspire a new wave of supporters and steward them on a measurable lifetime journey.
- Some of the benefits
- Hybrid Working: with expectation to be in Poole offices twice a week
- 26 days’ annual leave plus Bank Holidays
- Competitive pension scheme
- Life assurance
- Health and dental cashplan
Your role
- As a Senior Marketing Manager in the Engagement Marketing Team, you will be focussed on:
- Ensuring that your team of Managers and Executives are supported, developed, and motivated.
- Planning, development, delivery and evaluation of the team’s product portfolio in order to deliver the team’s specific targets.
- Accountable for income and expenditure management across your team’s portfolio, including reporting, planning and reforecasting.
- Ensuring all activity is compliant with the Fundraising Code and Data Governance guidelines as well as keeping up to date on sector and industry wide trends and updates.
- Working closely with the Marketing and Visitor Experience Leads and Fundraising and Partnership Leads in region to align our events programmes and initiatives to create synergy across campaign messaging, fundraising platform usage, supporter acquisition and journeys.
- Developing medium/long term growth plans for your programmes and products.
- Maintaining excellent and effective relationships with other internal stakeholders and ensuring that campaign plans are integrated with RNLI activity across multiple departments.
- Managing resources through our internal creative, social, and digital teams and working with external agencies and other specialist suppliers.
About you
As an experienced fundraising marketeer, you’ll be comfortable planning multi-channel campaigns with agencies and multiple stakeholders, as well as working with members of the wider Engagement Team to help grow regional community engagement and income.
To be considered for this role you’ll need to have
- Excellent communication and people skills to motivate and develop your team and to engage with and influence stakeholders and partners.
- Demonstrable experience overseeing integrated multi-channel supporter led campaigns, regional initiatives and supporter acquisition development including managing media budgets in order to achieve strong financial results.
- Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
- Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.
So, if you have a passion for fundraising and are looking to be part of a successful marketing team who have ambitions to grow further, this could be the opportunity for you.
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Senior Marketing Manager- Engagement Marketing Team (Internal only) in Poole employer: RNLI
RNLI is an exceptional employer that values its team members and fosters a supportive work culture, offering flexible working arrangements from home while allowing for meaningful travel across Scotland. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth, all while contributing to a vital cause that saves lives at sea. Join us to be part of a passionate team dedicated to making a difference in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager- Engagement Marketing Team (Internal only) in Poole
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RNLI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RNLI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RNLI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RNLI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager- Engagement Marketing Team (Internal only) in Poole
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RNLI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RNLI:Show us that you’ve done your homework! In your application, briefly mention what you admire about RNLI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RNLI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RNLI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RNLI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
