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- Tasks: Lead impactful marketing campaigns to engage and retain supporters for a life-saving charity.
- Company: Join the RNLI, a dedicated charity saving lives at sea.
- Benefits: Be part of a passionate team making a real difference every day.
- Why this job: Use your marketing skills to create meaningful change and support vital rescue services.
- Qualifications: Experience in multi-channel campaigns and strong project management skills required.
- Other info: Opportunity for career growth in a supportive and collaborative environment.
The predicted salary is between 36000 - 60000 £ per year.
About us
The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, water safety education and initiatives, and flood rescue response. Our lifeboat crews and lifeguards need a dedicated, professional, and talented team behind them. This is your chance to join that team and help save lives every day.
Your role
The RNLI is looking for a talented and passionate Marketing Manager to manage our supporter stewardship programme and ensure we always treat our supporters really well. This role is within the Individual Giving team which has undergone significant growth in the last couple of years expanding its fundraising and income generation. The team is instrumental in attracting new donors to support the RNLI, giving them a great supporter experience, and encouraging long term value.
In this role you’ll manage multiple communications to RNLI supporters to keep them connected to the cause. You’ll work in partnership with a number of internal stakeholders and with a wealth of internal specialists to plan, deliver and optimise campaigns. This is an exciting time to join the team and create meaningful change for the RNLI’s marketing campaigns. We are looking for someone who is as driven as us to make that happen.
As a Marketing Manager in the Individual Giving Team, you will be focussed on:
- Developing multi-channel fundraising campaigns with full end to end accountability for the budget, stakeholder engagement, creative development, delivery, and evaluation to meet the project requirements.
- Optimising opportunities to maximise LTV and ROI.
- Interpreting and tracking data, using insight to shape and define fundraising strategies in order to deliver against core objectives.
- Co-ordinating and motivating cross-departmental teams in the delivery of multi-disciplinary campaigns including Gift Aid and printed supporter magazines plus email campaigns.
- Budget management, proactively monitoring current and future variances to plan across both income and expenditure as well as supporting on future forecasting and budget setting.
- Supporting the Marketing Executives within the team, delegating where appropriate and facilitating upskilling as and when required.
- Working alongside other Marketing Managers to plan and manage resource across the team’s projects and supporting the Senior Marketing Manager.
- Line management responsibility for one Marketing Executive.
- Preparing and providing campaign reports and presentations and ensuring these have accurate, up to date and relevant information.
About you
As an experienced marketeer/fundraiser, you’ll be comfortable delivering best in class supporter experiences and communications, whilst working collaboratively with your peers. To be considered for this role you’ll need to have:
- Experience in delivering multi-channel campaigns focused on retention and direct response.
- Experience of collaborative working with digital and creative specialists.
- Excellent project management skills including exceptional stakeholder management capabilities and the ability to prioritise and juggle multiple projects.
- Experience understanding and interpreting data.
And above all you’ll reflect the values of the RNLI by being selfless, courageous, dependable and trustworthy.
So, if you have a passion for fundraising and marketing and are looking to be part of a successful and ambitious team, this could be the role for you. Please apply via the button shown.
Marketing Manager (Individual Giving) - Internal only in Poole employer: RNLI
Contact Detail:
RNLI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Individual Giving) - Internal only in Poole
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the RNLI and its values. Understand their mission and think about how your skills can contribute to their goals. This will help you stand out as someone who truly cares about the cause.
✨Tip Number 3
Showcase your experience with multi-channel campaigns during interviews. Be ready to discuss specific examples of how you've engaged supporters and maximised ROI. This will demonstrate your fit for the Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the RNLI team and making a difference.
We think you need these skills to ace Marketing Manager (Individual Giving) - Internal only in Poole
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for fundraising and marketing shine through. We want to see how driven you are to make a difference and support our mission at the RNLI.
Tailor Your Experience: Make sure to highlight your experience with multi-channel campaigns and stakeholder management. We’re looking for specific examples that demonstrate your skills and how they align with what we do here at the RNLI.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the Marketing Manager role in our Individual Giving team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at RNLI
✨Know Your RNLI Inside Out
Before the interview, make sure you understand the RNLI's mission and values. Familiarise yourself with their recent campaigns and fundraising strategies. This will not only show your passion for the cause but also help you align your answers with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel campaigns you've managed in the past. Highlight your role in developing, executing, and evaluating these campaigns, especially those focused on retention and direct response. Use metrics to demonstrate your impact!
✨Emphasise Collaboration Skills
Since this role involves working with various internal stakeholders, be ready to discuss how you've successfully collaborated with different teams in previous roles. Share examples that showcase your ability to motivate and coordinate cross-departmental efforts.
✨Data-Driven Decision Making
Be prepared to talk about how you've used data to shape your marketing strategies. Discuss specific instances where interpreting data led to successful campaign adjustments or improved ROI. This will highlight your analytical skills and strategic thinking.