At a Glance
- Tasks: Lead innovative fundraising campaigns to support lifesaving initiatives and engage new audiences.
- Company: Join the RNLI, a charity dedicated to saving lives at sea.
- Benefits: Be part of a mission-driven team with opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and community impact.
- Why this job: Make a real difference by driving impactful marketing strategies for a noble cause.
- Qualifications: Experience in multi-channel marketing and strong project management skills required.
The predicted salary is between 40101 - 49013 £ per year.
About us
The Royal National Lifeboat Institution is a charity that provides a 24-hour lifeboat search and rescue service, seasonal lifeguards, water safety education and initiatives, and flood rescue response. Our lifeboat crews and lifeguards need a dedicated, professional, and talented team behind them. This is your chance to join that team and help save lives every day.
Your role
This is a new role that will be pivotal in the launch and growth of a Capital Appeal that aims to generate transformational support and long-term income for the charity. An exciting opportunity for a strategic and hands-on marketer to lead a multi-year fundraising programme, create inspiring campaigns that attract new audiences, engage existing supporters, and drive exceptional fundraising performance. Working alongside a team of talented Marketing Managers within the Individual Giving team, you will be responsible for driving response and incremental income through both cold acquisition media and warm direct marketing programmes, as well as wider amplification activity. You will champion the Capital Appeal across established activity, ensuring it is effectively integrated into supporter journeys, retention communications and wider marketing and communications plans. You'll work in partnership with a broad group of internal and external specialists to plan, deliver and optimise campaigns. As part of the Capital Appeal working group, you will act as the central point of coordination within Individual Giving, aligning plans, managing dependencies and helping to maximise fundraising impact across multiple workstreams.
As a Marketing Manager in the Individual Giving team, you will be focussed on:
- Lead the development and delivery of integrated fundraising campaigns with responsibility for planning, budget management, stakeholder engagement, creative development, execution and evaluation to meet project objectives.
- Drive supporter acquisition, donor engagement and income growth through effective multi-channel marketing activity.
- Work collaboratively to embed the Capital Appeal across wider Individual Giving programmes, supporter journeys and communications plans.
- Use insight, testing and performance analysis to optimise campaign effectiveness and maximise return on investment.
- Act as a central point of coordination across stakeholders, ensuring plans are aligned and opportunities are maximised.
- Manage complex projects, balancing priorities and dependencies across a broad range of workstreams.
- Support Marketing Executives within the team, delegating where appropriate and facilitating upskilling as required.
- Work alongside other Marketing Managers to plan and manage resource across projects and support the Senior Marketing Manager.
- Prepare and deliver campaign reports and presentations, ensuring they contain accurate, up-to-date and relevant information.
About you
You'll be an experienced fundraising, direct marketing or integrated campaign professional with a strong track record of delivering income-generating campaigns and influencing across complex organisations. To be considered for this role you’ll need to have:
- Experience in delivering multi-channel marketing campaigns that drive direct response and measurable income.
- Strong knowledge of supporter acquisition and direct marketing.
- Excellent project management skills including exceptional stakeholder management capabilities and the ability to prioritise and juggle multiple projects.
- A collaborative and agile approach, with the ability to juggle multiple priorities and adapt to changing priorities.
- Strong analytical skills, with experience using insight, testing and performance data to inform decision-making.
- Experience of capital appeals, major fundraising campaigns or large charity environments would be advantageous but not essential.
And above all you’ll reflect the values of the RNLI by being selfless, courageous, dependable and trustworthy. This role offers the chance to bring specialist expertise together, work collaboratively across the organisation and help build a campaign that inspires support for years to come.
Marketing Manager (Capital Appeal) in Poole employer: RNLI
The Royal National Lifeboat Institution (RNLI) is an exceptional employer, offering a unique opportunity to contribute to a life-saving mission while enjoying a supportive and collaborative work culture. With a focus on employee growth and development, RNLI provides comprehensive training and career advancement opportunities, all within a flexible hybrid working model based in the beautiful city of Perth. Join us to make a meaningful impact in your community and beyond!
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Capital Appeal) in Poole
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like RNLI.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of RNLI, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at RNLI. It’s all about being visible and passionate!
We think you need these skills to ace Marketing Manager (Capital Appeal) in Poole
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that RNLI supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of RNLI. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Marketing Manager (Capital Appeal) role at RNLI. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at RNLI
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of RNLI. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at RNLI.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for RNLI. This shows you're not only a lone wolf but a team player with valuable connections.
