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For Companies At a Glance
- Tasks: Join our team to plan and deliver impactful marketing campaigns for legacy giving.
- Company: Be part of the RNLI, a charity dedicated to saving lives at sea for over 200 years.
- Benefits: Enjoy flexible working, 26 days annual leave, and a fantastic pension scheme.
- Why this job: Make a real difference while developing your marketing skills in a supportive environment.
- Qualifications: Experience in marketing campaigns and strong communication skills are essential.
- Other info: We value diversity and welcome applications from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
About us Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. We’re looking for a Marketing Executive to join our Legacy and In Memory Marketing Team. The Marketing Executive will sit within the Legacy Conversion team, working across direct mailings, legacy journeys and other warm supporter activity. As a Marketing Executive in the Legacy and In Memory Giving Marketing Team, you\’ll specialise in the planning and delivery of campaigns, developing supporter engagement and specific onward journeys to encourage emotional connections and future legacy giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI’s Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies, this will be a key area of focus for the charity going forwards. Your role As a Marketing Executive, you will be tasked with focusing on the following areas: Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity. Campaign planning, briefing and administration on a range of channels, from print to digital. Supporting on campaign delivery and briefing our in-house creative and digital teams. Building and maintaining excellent relationships with a wide range of stakeholders, volunteers and agencies. Understanding and interpreting data to help inform and develop marketing activities. Managing purchase orders and timely goods receipting invoices. About you You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving. To be considered for the role of our new Marketing Executive, you will need: Experience in planning and managing fundraising/marketing campaigns. To be capable of building strong and collaborative working relationships, both within the existing team but also with multiple stakeholders, both internal and external. Confidence in understanding campaign performance data and communicating results and optimisations to stakeholders. Proven experience of working across multiple projects to tight deadlines. To have excellent communication skills (both spoken and written). An understanding of legacy fundraising (desirable). Some of the benefits Flexible working. 26 days’ annual leave plus bank holidays. Outstanding pension scheme (contributions of up to 16% of basic salary). Life assurance. Health and dental cash plan. So, as a Marketing Executive with a proactive ‘can-do’ attitude, high attention to detail and excellent organisation skills wanting to see and support our organisation’s aim to reduce drowning, this could be the role for you. For further information, please visit our vacancies page. Closing date: 31 August 2025. Interview dates: 10–11 September 2025. The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out, dependent on the eligibility of the role (England & Wales: DBS check; Scotland: Disclosure Scotland PVG; Northern Ireland: Access NI; Republic of Ireland: Garda Vetting; International: International Child Protection Certificate process). Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable) and helping us work towards Our Vision: To save Every One.41bf1e1f-b16b-4260-a40a-17c77a06fd15
Marketing Executive (Legacy) employer: RNLI
Contact Detail:
RNLI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (Legacy)
✨Tip Number 1
Familiarise yourself with the RNLI's mission and values. Understanding their commitment to saving lives at sea will help you align your passion for marketing with their goals, making you a more compelling candidate.
✨Tip Number 2
Network with current or former employees of the RNLI, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Showcase your experience with legacy fundraising in your conversations. Even if it's not a requirement, demonstrating knowledge in this area can set you apart from other candidates and show your genuine interest in the role.
✨Tip Number 4
Prepare specific examples of successful marketing campaigns you've managed. Be ready to discuss how you built relationships with stakeholders and used data to inform your strategies, as these are key aspects of the role.
We think you need these skills to ace Marketing Executive (Legacy)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and fundraising campaigns. Emphasise any specific achievements that demonstrate your ability to manage projects and build relationships with stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the RNLI's mission. Discuss your understanding of legacy fundraising and how your skills align with the role of Marketing Executive, particularly in campaign planning and delivery.
Showcase Data Skills: In your application, mention your experience with data analysis and how you've used insights to inform marketing strategies. This is crucial for the role, so provide specific examples of how you've communicated results to stakeholders.
Highlight Communication Skills: Since excellent communication is key for this position, ensure you demonstrate both your written and verbal communication skills in your application. Consider including examples of successful collaborations with teams or stakeholders.
How to prepare for a job interview at RNLI
✨Know Your Campaigns
Familiarise yourself with the RNLI's legacy and in-memory campaigns. Be prepared to discuss how your previous experience aligns with their fundraising strategies and how you can contribute to their mission of saving lives at sea.
✨Showcase Your Data Skills
Since understanding campaign performance data is crucial, be ready to share examples of how you've used data to inform marketing decisions in past roles. Highlight any specific tools or methods you've employed to analyse and optimise campaigns.
✨Build Rapport
Demonstrate your ability to build strong relationships by discussing your experience working with various stakeholders. Share examples of how you've collaborated with teams or external partners to achieve successful outcomes in your marketing efforts.
✨Emphasise Your Communication Skills
With excellent communication being a key requirement, prepare to showcase both your spoken and written skills. Consider bringing along samples of your work, such as campaign briefs or reports, to illustrate your ability to convey ideas clearly and effectively.
