At a Glance
- Tasks: Lead marketing and visitor experiences to engage supporters and create memorable campaigns.
- Company: Join the RNLI, a dedicated lifesaving organisation with a mission to save every one.
- Benefits: Competitive salary, vehicle provided, flexible home-based work, and travel opportunities.
- Other info: Dynamic role with travel across Scotland and opportunities for personal growth.
- Why this job: Make a real difference while working creatively to inspire and engage communities.
- Qualifications: Experience in marketing or visitor experience, strong communication, and leadership skills.
Temporary (18 months)
Salary: £42,479 - £49,976 (dependent on experience)
Vehicle: A vehicle will be made available to carry out your duties
Contract type: Temporary: Fixed-Term Contract or Secondment
Hours: Full-Time
Location description: Home-Based with travel required (a 50/50 mix of home working and travel)
Interview date: 20 October
Closing Date: 11-10-2026
Reference: 22001
About us
Our vision is to save every one. It may take us a long time to get there, but drowning is preventable, and we believe that even one drowning is one too many. We are all lifesavers. We are all fundraisers. This is our watch. We’re looking for the best of the best to be part of our RNLI engagement crew. This is an exciting new role for a strategic thinker and creative doer who will support volunteers, create memorable experiences and deliver campaigns that can really make a difference.
Your role
As Marketing and Visitor Experience Lead, you will be audience-focused, ensuring our supporters, donors, volunteers and the general public have a great experience and join us, stay with us, advocate for us and feel part of the RNLI family.
What you’ll be doing in the role:
- Although based in Scotland, the role is expected to spend around 50% of its time delivering Scotland-specific activities, with the remaining 50% supporting wider Marketing & Visitor Experience Lead activities across the UK and Ireland, responding to business needs and priorities
- Getting to know our audiences and ensuring that RNLI campaigns and experiences are relevant and supporter-centric
- Working with staff and volunteers to develop and deliver national, regional and local campaigns and experiences against income, engagement and behaviour change KPIs
- Working with staff and volunteers to design and develop inspiring and engaging visitor journeys and experiences within our lifeboat stations, museums and visitor centres
- Supporting and feeding into the development of the regional engagement plan. Being an active member of the regional engagement team in Scotland, demonstrating the highest levels of collaborative working and collective responsibility
- Coaching, training and developing our team of Community Managers to deliver against marketing and visitor experience objectives, using your experience to improve their knowledge and skills
- Supporting volunteer recruitment, management and training of Lifeboat Visits Teams, Community Presenters and Campaign Ambassadors
About you
You’ll have a strong background in either a marketing or visitor experience development role; you’ll get to know your audiences, whether they are supporters, volunteers or supporters of the future and keep them front of mind when developing content across both physical experiences and campaigns. Your enthusiasm and creative approach will motivate you to achieve targets and overcome barriers. You’ll be flexible and willing to travel to achieve results and work across the wider engagement team.
To be considered as the Marketing and Visitor Experience Lead, you will need:
- Significant achievements in engaging supporters, volunteers or the public in order to generate funds, increase engagement or change behaviour
- A proven track record in the areas of marketing campaigns and/or visitor experience
- Exceptional written and verbal communication skills, including experience of audience insights, brand relevancy and targeted content creation
- People leadership skills, including high levels of emotional intelligence and problem-solving skills
- Experience of influencing at all levels and working collaboratively with others to lead and embed change and improvements
This role combines home-based working with a significant level of travel across Scotland and to other RNLI locations throughout the UK and Ireland, and occasional travel to our RNLI Support Centre in Poole. This post requires a valid driving licence.
Safeguarding
The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role.
Diversity at the RNLI
Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable) and helping us work towards Our Vision: To save Every One.
Marketing and Visitor Experience Lead (Scotland) employer: RNLI
RNLI is an exceptional employer that values its team members and fosters a supportive work culture, offering flexible working arrangements from home while allowing for meaningful travel across Scotland. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth, all while contributing to a vital cause that saves lives at sea. Join us to be part of a passionate team dedicated to making a difference in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Visitor Experience Lead (Scotland)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing and Visitor Experience Lead (Scotland)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at RNLI from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at RNLI specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at RNLI
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at RNLI, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show RNLI you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure RNLI that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for RNLI, so think on your feet and don't hesitate to showcase your creativity!
