At a Glance
- Tasks: Lead a team to enhance RNLI's communications and engage communities in lifesaving efforts.
- Company: Join the RNLI, a respected organisation dedicated to saving lives at sea.
- Benefits: Enjoy flexible working, competitive salary, 26 days leave, and a strong pension scheme.
- Other info: Be part of a diverse team committed to safeguarding and inclusivity.
- Why this job: Make a real difference by strengthening community support for water safety and lifesaving initiatives.
- Qualifications: Experienced in strategic communications with strong leadership and stakeholder management skills.
The predicted salary is between 50544 - 59464 £ per year.
The RNLI's lifeboat crews, lifeguards, water safety team and fundraisers are at the heart of communities around the UK and Ireland, and great communications help people understand, support and engage with our lifesaving work. We're looking for a Senior Regional Communications Lead to lead our Regional Communications Team, helping make sure the RNLI's voice is heard in communities across our regions, our reputation is protected and enhanced, and our communications help build support for our cause.
This is a senior communications leadership role with the opportunity to lead a team of regional communications specialists and use your expertise to help prevent drowning, promote water safety and ultimately help save lives at sea. As Senior Regional Communications Lead, you'll lead the Regional Communications Team and take responsibility for translating the RNLI's communications strategy into impactful regional communications and stakeholder engagement.
You'll create a clear plan and priorities for the team, driving an audience-led, multi-channel approach to regional media and communications and using clear objectives and measures to understand our impact. You'll play an important role in protecting and enhancing the RNLI's reputation, identifying emerging communications risks and opportunities across our regions and providing expert communications advice to senior leaders. When major issues or crises arise, you'll be confident briefing, advising and influencing senior colleagues and helping shape the RNLI's response.
Collaboration will be central to the role. You'll build strong relationships not only within the wider communications and Fundraising and Marketing teams but across wider teams including Operations, Engineering & Supply, Water Safety and the Chief Executive's Office, ensuring regional communications are joined up and support the RNLI's wider organisational priorities. You'll lead and develop a talented team, including Regional Communications Leads and Media Trainers, as well as helping ensure our network of volunteer Lifeboat Press Officers can deliver effective communications in support of our operational, water safety, income generation and reputational priorities.
The RNLI is a 24/7 search and rescue organisation, so as one of our senior communications specialists, you'll also contribute to our out-of-hours duty press manager rota when required.
Your reward will be seeing great communications make a real difference: strengthening the RNLI's reputation, engaging communities, building support for our cause and helping our lifesavers save lives at sea. As Senior Regional Communications Lead, you're likely to be an experienced strategic communications professional who knows how to combine excellent communications judgement with strong, supportive leadership. You'll be an excellent communicator and stakeholder manager who can build creative and productive relationships across an organisation and with external partners and communities. You'll be comfortable operating at a senior level, providing constructive challenge and trusted communications advice when the stakes are high. You'll also be a strong and confident people leader, experienced in developing talented teams working across different geographical areas and creating a clear sense of direction and shared purpose.
The RNLI is committed to safeguarding; protecting a person's health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include reference checks at offer stage and relevant criminal record checks being carried out dependent on the eligibility of the role.
Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable) and helping us work towards Our Vision: To save Every One.
Senior Regional Communications Lead in London employer: RNLI
RNLI is an exceptional employer that values its team members and fosters a supportive work culture, offering flexible working arrangements from home while allowing for meaningful travel across Scotland. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth, all while contributing to a vital cause that saves lives at sea. Join us to be part of a passionate team dedicated to making a difference in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Regional Communications Lead in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like RNLI. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like RNLI, can catch their eye—especially if your insights resonate!
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Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research RNLI inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Regional Communications Lead in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of RNLI. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at RNLI.
How to prepare for a job interview at RNLI
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
