At a Glance
- Tasks: Manage digital marketing campaigns, SEO, PPC, social media, and email marketing to boost online sales.
- Company: Join RNIB, a leading charity dedicated to creating an inclusive world for people with sight loss.
- Benefits: Enjoy 26 days holiday, enhanced family benefits, a generous pension scheme, and employee discounts.
- Other info: This is a full-time, hybrid role based in Peterborough or Kings Cross, London.
- Why this job: Make a real impact while working in a positive, progressive culture that values your contributions.
- Qualifications: Proven experience in ecommerce marketing with strong skills in digital channels and analytics.
The predicted salary is between 31500 - 46500 £ per year.
Remote with attendance at London and Peterborough Office when required
Permanent
Are you a results-driven digital marketer with a passion for ecommerce and inclusive customer experiences?
RNIB is looking for an Ecommerce Marketing Specialist to lead the marketing calendar across our consumer online shop and For Trade website. You'll coordinate campaigns that drive traffic, sales and customer engagement while ensuring everything we do is accessible to blind and partially sighted people.
In this varied role, you'll:
- Plan and deliver multichannel marketing campaigns that drive online sales
- Own and optimise our Klaviyo email marketing programme for both consumer and business audiences
- Coordinate activity across email, social media, SEO and paid advertising
- Manage relationships with external agencies and internal stakeholders
- Use data and insights to improve performance, conversion and revenue
- Champion accessibility and inclusive marketing across all channels
We're looking for someone with proven ecommerce or digital marketing experience, strong Klaviyo knowledge, excellent planning skills and a commercial mindset. Experience across both B2C and B2B marketing would be an advantage.
This is a fantastic opportunity to use your marketing expertise to grow a successful online retail business while making a real difference to the lives of blind and partially sighted people.
Join RNIB and help create accessible shopping experiences that change lives.
What We Offer
RNIB prides itself on being a great place to work with a positive, progressive culture. We offer a wide range of benefits including 27 days of holiday per year (plus bank holidays) which rises with service, enhanced family friendly benefits, a contributory pension scheme with an employer contribution of up to 11% and a rewards platform with employee discounts across over 800 retailers.
For more information on our available benefits, please visit our Benefits of Working at RNIB page.
ECommerce Marketing Specialist employer: RNIB
RNIB is an exceptional employer that prioritises the well-being and professional growth of its employees. With a supportive work culture, generous benefits such as 26 days of holiday and enhanced family-friendly policies, team members are empowered to make a meaningful impact in the lives of blind and partially sighted individuals. The hybrid working model allows for flexibility while fostering collaboration within the vibrant London office environment.
StudySmarter Expert Advice🤫
We think this is how you could land ECommerce Marketing Specialist
✨Tip Number 1
Familiarise yourself with RNIB's mission and values. Understanding their commitment to inclusivity and accessibility will help you align your responses during interviews, showcasing your passion for making a difference in the lives of people with sight loss.
✨Tip Number 2
Stay updated on the latest trends in eCommerce marketing, especially in SEO and PPC. Being able to discuss recent developments or successful case studies in these areas can demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Network with current or former employees of RNIB through platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous eCommerce campaigns. Highlighting your ability to drive online sales growth with concrete examples will make you stand out as a results-driven candidate.
We think you need these skills to ace ECommerce Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in ecommerce marketing. Focus on your achievements in SEO, PPC, email campaigns, and social media marketing, as these are key areas for the role.
Craft a Compelling Supporting Statement:In your supporting statement, clearly outline how your skills and experiences align with the job description. Use specific examples to demonstrate your success in driving online sales growth and managing digital marketing campaigns.
Showcase Analytical Skills:Since the role requires strong analytical skills, mention any tools or methods you’ve used to track and analyse marketing performance. Highlight your ability to optimise campaigns based on data-driven insights.
Research RNIB:Familiarise yourself with RNIB’s mission and values. Understanding their focus on inclusivity and accessibility will help you tailor your application and show genuine interest in contributing to their goals.
How to prepare for a job interview at RNIB
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with various digital marketing channels, such as SEO, PPC, and social media. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive online sales growth.
✨Understand RNIB's Mission
Familiarise yourself with RNIB's goals and values, especially their commitment to inclusivity for people with sight loss. Showing that you align with their mission can set you apart from other candidates.
✨Prepare for Analytical Questions
Since the role requires strong analytical skills, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of how you've conducted A/B tests or analysed campaign performance to optimise results.
✨Demonstrate Project Management Abilities
The position involves managing multiple campaigns simultaneously. Be prepared to talk about your project management experience, including how you prioritise tasks and ensure deadlines are met while maintaining quality.
