At a Glance
- Tasks: Create engaging content and manage social media across multiple platforms.
- Company: Join a dynamic team at RMS, shaping global customer success.
- Benefits: Flexible hybrid work environment with opportunities for growth and collaboration.
- Other info: Work with cutting-edge tools and be part of a creative, data-driven team.
- Why this job: Be a digital storyteller and make an impact in the tech industry.
- Qualifications: 3-5 years in content marketing or social media management, strong writing skills.
The predicted salary is between 35000 - 45000 € per year.
The Social Media & Content Specialist is a strategic content creator and digital storyteller who drives RMS's online presence through compelling, data-driven content across multiple channels. This role combines social media expertise with content marketing capabilities including blog writing, SEO strategy, newsletter management, and agency coordination.
You'll thrive here if you're equally comfortable writing long-form content and crafting punchy social posts, understand how to optimize for both Google and AI platforms, can manage external agencies while maintaining brand voice, and bring a data-driven approach to everything you do.
What You'll Be Doing
- Social Media Management
- Develop and implement social media strategies across LinkedIn, Facebook, Instagram, YouTube, and TikTok with a clear roadmap for growth.
- Own and manage a content calendar planned at least one month in advance across all channels.
- Create platform-specific content that is timely, engaging, and aligned with RMS's brand voice.
- Actively engage with audiences, respond to comments and messages, and build community relationships.
- Monitor trends and algorithm changes to bring fresh, innovative ideas to content and formats.
- Act as a brand guardian, ensuring consistent and professional communication across all platforms.
- Content Creation & SEO
- Research, write, and publish high-quality blog articles (minimum 2–4 per month) covering industry topics, product features, customer stories, and thought leadership.
- Conduct keyword research and implement SEO best practices including on-page optimization, meta descriptions, and internal linking.
- Structure content with AI-friendly formatting including clear summaries, statistics, and scannable sections.
- Collaborate with designers and video editors to produce multimedia content.
- Newsletter Management
- Own the end-to-end newsletter program including strategy, content planning, writing, design coordination, and distribution.
- Manage the newsletter calendar in alignment with product launches, campaigns, and company milestones.
- Analyze and report on open rates, click-through rates, and conversions with recommendations for improvement.
- Agency Liaison & Management
- Serve as the primary point of contact for external creative and SEO/content agencies.
- Develop clear briefs, provide feedback, and ensure deliverables meet brand standards.
- Manage agency timelines, budgets, and performance in partnership with the Senior Content Marketing Manager.
- Analytics & Performance
- Track and analyze performance across social, blog, SEO, and newsletters.
- Provide regular reports with actionable insights to marketing leadership.
- Monitor competitor content strategies and industry benchmarks.
- Platform Innovation & AI
- Stay ahead of platform updates, algorithm changes, and SEO trends.
- Identify opportunities to implement automation and AI-assisted workflows across content production.
- Lead the exploration and launch of new content formats and distribution channels.
- Proactively test new ideas and share results with the wider team.
What You'll Bring
- 3–5 years of experience in content marketing, social media management, or digital marketing, preferably in SaaS or B2B technology.
- Proven ability to create engaging content across multiple formats — social posts, blogs, newsletters, and more.
- Strong writing and editing skills with the ability to explain complex concepts clearly.
- Solid understanding of SEO principles including keyword research and on-page optimization.
- Experience with social media management tools such as Sprout Social, Hootsuite, or Buffer.
- Familiarity with CMS platforms and email marketing tools.
- Ability to analyze performance data and translate insights into action.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Experience collaborating with or managing external agencies or freelancers.
- Hands-on experience with AI productivity tools and a curiosity for emerging technology.
Nice to Have
- Knowledge of GEO concepts and AI-powered search platforms.
- Familiarity with HubSpot or similar marketing automation platforms.
- Experience in hospitality, property management, or SaaS sectors.
- Understanding of content design principles and ability to brief designers effectively.
- Experience writing for global, multi-regional audiences.
Who You Are
You're highly organized, collaborative, analytical, and creative — with a strong grasp of how content drives business outcomes. You balance strategic thinking with hands-on execution, take ownership of your work, default to data over assumptions, and consistently uphold brand standards across everything you produce.
Why RMS?
- Shape Global Customer Success
- Lead the strategy, frameworks, and team that define how RMS Cloud delivers value to thousands of hospitality businesses worldwide.
- Drive Measurable Outcomes
- Own retention, expansion, and adoption metrics, translating strategy into clear, measurable business results.
- Build and Grow a High-Performing Team
- Develop a global team of Customer Success professionals, fostering capability, accountability, and a culture of excellence.
- Influence Across the Business
- Partner with Product, Sales, Marketing, and Support to ensure the voice of the customer informs strategic decisions at every level.
- Flexible, Empowering Environment
- Operate in a hybrid setup that balances focus with collaboration, in a company that values direct communication, action, and results.
Social Media and Content Specialist employer: RMS
RMS is an exceptional employer that fosters a flexible and empowering work environment, allowing Social Media and Content Specialists to thrive in a hybrid setup. With a strong focus on employee growth, collaboration across departments, and a commitment to measurable outcomes, RMS provides ample opportunities for professional development while driving global customer success in the hospitality sector. Join a high-performing team where your creativity and strategic thinking will directly impact thousands of businesses worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Content Specialist
✨Tip Number 1
Get your social media game on point! Start by researching the latest trends and best practices for platforms like LinkedIn, Instagram, and TikTok. Show us how you can create engaging content that resonates with audiences and aligns with RMS's brand voice.
✨Tip Number 2
Don’t just focus on writing; think about the data too! Brush up on your SEO skills and be ready to discuss how you can optimise content for both Google and AI platforms. We want to see your analytical side when it comes to tracking performance and making improvements.
✨Tip Number 3
Show us your project management chops! Be prepared to talk about how you’ve successfully managed content calendars and collaborated with external agencies. We love a candidate who can juggle multiple priorities while keeping everything on track.
✨Tip Number 4
Finally, don’t forget to bring your creativity to the table! Think about innovative content formats and how you can leverage AI tools in your workflow. We’re excited to hear your fresh ideas and how you plan to keep our content strategy ahead of the curve.
We think you need these skills to ace Social Media and Content Specialist
Some tips for your application 🫡
Show Off Your Writing Skills:This role is all about content creation, so make sure your application showcases your writing prowess. Include examples of your best work, whether it's blog posts, social media content, or newsletters. We want to see how you can engage an audience!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience in social media management and content marketing. We love seeing how your skills align with what we’re looking for at StudySmarter.
Be Data-Driven:Since this role involves a lot of analytics, don’t forget to mention any experience you have with tracking performance metrics. Share specific examples of how you've used data to improve content strategies in the past. We’re all about making informed decisions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining the StudySmarter team!
How to prepare for a job interview at RMS
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Research their latest trends, algorithm changes, and best practices. This will show that you’re proactive and ready to hit the ground running.
✨Showcase Your Content Skills
Prepare a portfolio of your previous work that highlights your ability to create engaging content across various formats. Include examples of blog posts, social media campaigns, and newsletters. Be ready to discuss your thought process behind each piece and how it drove engagement.
✨Data-Driven Mindset
Familiarise yourself with key performance metrics relevant to social media and content marketing. Be prepared to discuss how you’ve used data to inform your strategies in the past. This will demonstrate your analytical skills and your commitment to continuous improvement.
✨Engage with the Brand
Before the interview, take some time to engage with the company’s social media channels. Comment on posts, share your thoughts, and get a feel for their brand voice. This will not only give you insights into their style but also show your genuine interest in the role.
