Marketing Campaign Manager

RMS is seeking an experienced and results-oriented Integrated Campaigns Manager to lead the development and execution of multi-channel marketing campaigns that drive brand awareness, create demand and drive tangible business pipeline. Reporting to the CMO, this senior role requires a strategic thinker with the ability to be very hands on.

They will need to build a deep understanding of our target audience and the buying journey they take, they will then lead and develop campaign strategies, build strong campaign narratives and seamlessly coordinate cross-functional teams to deliver with creative and operational excellence.

Day-to-Day:

• Translate high-level business goals into a full funnel integrated campaign program, driving execution across different channels.
• Own and create full funnel demand campaigns from end to end, in support of driving brand awareness, lift and demand generation at a global level.
• Lead the development of the campaign calendar, collaborating with cross-functional partners in Content, Field, Social Media, Product Marketing to build integrated campaigns.
• Collaborate with the digital agency to determine the right channel, audience and content mixes in support of campaign goals.
• Collaborate with creative, paid media, product marketing, sales teams, external partners (agencies, where relevant) and leadership to define objectives, messaging, oversee creative development and ensure cohesive campaign execution across all channels.
• Support the field marketing team on brand-building campaign initiatives at a local level.
• Establish and run the always on demand gen engine, fueled by evergreen content strategy.
• Define and track key performance indicators (KPIs) to measure campaign success across all channels.
• Monitor campaign performance, identifying opportunities for optimization and implementing data-driven adjustments.
• Conduct post-campaign analysis to assess outcomes, identify learnings, and refine future campaigns.
• Own reporting to leadership on the impact of campaigns on both marketing and business KPIs.
• Manage campaign budgets, ensuring accountability for keeping within forecast.
• Stay abreast of industry trends, emerging platforms, and technological advancements to incorporate innovative tactics into campaigns.
• Introduce creative approaches and new tools to enhance audience engagement and campaign performance.
• Kick-start our webinar program to nurture leads and customers through their lifecycle. Aim to deliver one global webinar per month.
• Together with the content team, repurpose the webinar content in a variety of channels: blogs, podcast, emails, ebooks etc.
• Create a program to nurture prospects through their lifecycle with RMS through a variety of channels: emails, small scale events, virtual events etc.
• Lead the creation of intent driven demand (through 6sense or Demandbase) to identify relevant prospects before they enter the funnel.
• Own the campaign performance and reporting to the CMO and the CRO.
• Over time, be able to create a full funnel reporting framework, to help forecast pipeline and closed won opportunities by market.
• Continuously monitor and optimize spend to ensure maximum ROI from paid channels.
• Manage our lead acquisition through PPC, in conjunction with the digital agency.
• Launch a minimum of 5 new channels, including LinkedIn and retargeting with measurable success within six months.
• Ensure that all campaign strategy is well documented and is aligned with our priority markets.
• Research publications and networking groups to ensure optimum visibility and qualified traffic to our website.

Behavior:

• Demonstrates a proactive approach to understanding customer journey and continuously seeks to improve processes and outcomes.
• Brings fresh ideas to campaigns and finds innovative ways to reach prospects and customers, across all our paid channels.
• Operates as a self-starter, taking ownership of projects and driving them to completion with minimal supervision.
• Builds strong relationships across teams and communicates effectively to align campaign initiatives with organizational priorities.
• Pays close attention to detail, ensuring all campaign materials meet high-quality standards and deliver measurable business impact.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in campaign marketing.
• Proven success in delivering high-impact campaigns that drive measurable results.
• Creativity and a keen eye for compelling storytelling and brand messaging.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Clear understanding and knowledge of the role of earned, paid & owned media channels, and their potential roles within integrated marketing campaigns.
• Collaborative and team-oriented, with the ability to work effectively cross-functional, both internally and externally.
• Agile and adaptable, thriving in a fast-paced environment with shifting priorities.
• Expertise in SEM, PPC and LinkedIn advertising.
• Proficiency with HubSpot and intent data software desired.
• SaaS experience preferred.