At a Glance
- Tasks: Lead strategy and create engaging content for the wholesale investment community.
- Company: Dynamic firm focused on audience engagement and community building.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Shape the future of investment communication and connect with industry leaders.
- Qualifications: 3+ years in community development or content marketing, strong communication skills.
- Other info: Join a vibrant team dedicated to innovation in the financial sector.
The predicted salary is between 36000 - 60000 Β£ per year.
The Head of Audience Development will lead the strategy, creation, and delivery of engaging, educational content and programs for the wholesale investment community. You will cultivate a loyal, informed audience of Wealth Managers, investment managers and financial advisers.
Positioned at the crossroads of content strategy, audience engagement, communications and relationship management, the role requires deep knowledge of wholesale investment markets, excellent communication skills, and a passion for digital media and community building.
Responsibilities- Develop and execute a global strategy to grow and engage the wholesale investment audience.
- Build relationships with key industry stakeholders (e.g., IFAs, wealth managers, research groups).
- Host and moderate forums, webinars, and events to foster community dialogue.
- Track engagement metrics to inform strategy and optimise delivery.
- Collaborate with editorial and marketing teams to create relevant, insightful content β including video interviews for example.
- Produce original material (e.g., newsletters, campaigns, discussion guides, spotlight interviews) tailored to wholesale investors.
- Identify content opportunities through research and community feedback.
- Lead multi-channel content and engagement campaigns (web, social, email, events).
- Ensure consistent messaging across platforms.
- Align sponsored content with community needs and brand goals.
- Essential
- 3+ years in community development, content marketing, or financial communications
- Strong grasp of the wholesale investment space
- Proven ability to grow and manage professional communities
- Excellent written and verbal communication
- Proficient in analytics, CMS, CRM, and digital engagement platforms
- Desirable
- Background in asset or wealth management
- Event moderation or network facilitation experience
- Understanding of compliance in financial communications (e.g., FCA)
- Familiarity with SEO and content distribution strategies
Head Of Audience Development in City of London employer: RMK Talent Solutions
Contact Detail:
RMK Talent Solutions Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Head Of Audience Development in City of London
β¨Tip Number 1
Network like a pro! Get out there and connect with industry folks, whether it's at events or online. Building relationships with wealth managers and investment professionals can open doors that a CV just can't.
β¨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of the wholesale investment market. Whether itβs a blog post or a video, let your passion for community building shine through.
β¨Tip Number 3
Engage with your audience! Host webinars or forums to discuss hot topics in the investment world. This not only positions you as a thought leader but also helps you understand what your audience really wants.
β¨Tip Number 4
Donβt forget to track your success! Use analytics to see what content resonates most with your audience. This will help you refine your strategy and show potential employers that you know how to drive engagement effectively.
We think you need these skills to ace Head Of Audience Development in City of London
Some tips for your application π«‘
Show Your Passion for Content: When you're writing your application, let your enthusiasm for creating engaging content shine through. We want to see how you can bring the wholesale investment community to life with your words and ideas!
Tailor Your Experience: Make sure to highlight your relevant experience in community development and content marketing. Weβre looking for someone who understands the wholesale investment space, so connect your past roles to what we do at StudySmarter.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points if it helps, and make sure your key achievements stand out. We want to see your skills without wading through fluff.
Apply Through Our Website: Donβt forget to submit your application through our website! Itβs the best way for us to keep track of your application and ensure it gets the attention it deserves. We canβt wait to hear from you!
How to prepare for a job interview at RMK Talent Solutions
β¨Know Your Audience
Before the interview, dive deep into understanding the wholesale investment community. Familiarise yourself with key players like wealth managers and financial advisers. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in engaging with the audience.
β¨Showcase Your Communication Skills
Since excellent communication is crucial for this role, prepare to discuss examples of how you've effectively communicated complex ideas in the past. Think about times when you've hosted webinars or moderated events, and be ready to share those experiences.
β¨Highlight Your Strategic Thinking
Be prepared to talk about your approach to developing and executing audience engagement strategies. Share specific examples of campaigns you've led, the metrics you tracked, and how you optimised content delivery based on audience feedback.
β¨Demonstrate Your Passion for Digital Media
This role requires a passion for digital media and community building. Bring up any relevant projects or initiatives you've been involved in that showcase your enthusiasm for creating engaging content and fostering community dialogue.