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For Companies At a Glance
- Tasks: Lead digital growth and optimise online acquisition for new Travel eSIM markets.
- Company: Join an international telco group with a start-up vibe.
- Benefits: Competitive salary up to £90k, hybrid work model, and career growth opportunities.
- Why this job: Make a real impact on global digital strategies and customer experiences.
- Qualifications: Experience in digital performance marketing and managing multiple channels.
- Other info: Fast-paced environment with hands-on responsibilities and significant growth potential.
The predicted salary is between 72000 - 108000 £ per year.
This is an exciting opportunity to join an international telco group, operating with a genuine start-up agility. This is a senior, hands-on role for someone who thrives in performance-driven environments and enjoys building, scaling and optimising digital acquisition engines across web and app.
Salary: Up to £90k
Location: London (Hybrid 3 days in Office)
The Opportunity
The business is actively launching new Travel eSIM markets globally and is investing heavily in digital acquisition. The Head of Online will lead end-to-end digital execution across launches and live markets, ensuring performance, commercial outcomes and operational excellence.
You’ll sit at the centre of growth activity, working closely with agency partners and internal teams across Product, Design, Content and Tech.
Key Responsibilities
- Market Launch & Growth
- Lead the end-to-end digital launch of new Travel eSIM markets, from planning through activation to post-launch optimisation.
- Own performance and operational delivery across all live markets, ensuring strong commercial results and stable execution.
- Digital Acquisition
- Oversee all digital acquisition channels including Google (Search, Display, YouTube), paid social, programmatic and affiliates.
- Work closely with a specialist digital agency to plan, execute and optimise campaigns.
- Ensure ongoing optimisation against CPA, ROI and conversion rate targets.
- Customer Journey & Experience
- Own the full online customer journey across web and app.
- Ensure content, product information, landing pages and messaging are accurate, compliant and market-appropriate.
- Partner with design and content teams to deliver high-converting, localised and user-friendly experiences.
- Collaborate with Product teams to roll out new features, enhancements and customer journeys across markets.
- Support A/B testing and experimentation to validate improvements and drive performance.
- Data, Reporting & Budget Ownership
- Track market-level KPIs and build clear weekly and monthly performance dashboards.
- Use insights to inform decisions and prioritisation.
- Lead annual and quarterly digital budget planning across all markets.
Skills & Experience
- Core Experience
- Background in digital performance marketing, online operations or growth roles.
- Experience in telecoms, travel or digital-first/app-based businesses highly desirable.
- Confident managing multiple markets, channels and external partners simultaneously.
- Technical & Commercial Skills
- Strong understanding of paid media, CRO, analytics tools and online consumer behaviour.
- Knowledge of A/B testing, UX optimisation and localisation for international markets.
- Comfortable building business cases, forecasting performance and managing digital budgets.
- Familiarity with CMS platforms and close collaboration with Product and Tech teams.
- Mindset
- Commercial and growth-focused.
- Data-driven, with the ability to turn insight into action.
- Hands-on, organised and comfortable operating in a fast-moving environment.
This role would suit someone ready to step into a high-impact position where their decisions directly shape growth across international markets. This is a rare chance to shape and scale a global consumer product at the moment it really matters. Apply now!
Head of Online employer: rmg digital
Contact Detail:
rmg digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Online
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their digital acquisition strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a quick thank-you note to express your appreciation and reiterate your interest in the role. It keeps you fresh in their minds and shows your enthusiasm.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you a leg up. Plus, it’s a great way to show you’re genuinely interested in being part of our team.
We think you need these skills to ace Head of Online
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Online role. Highlight your achievements in digital marketing and performance optimisation, as we want to see how you can drive growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital acquisition and how your background makes you the perfect fit for our team. Be genuine and let your personality come through.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to mention any experience you have with analytics tools and performance tracking. We love candidates who can turn insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at rmg digital
✨Know Your Digital Acquisition Inside Out
Make sure you brush up on your knowledge of digital acquisition channels, especially Google Ads, paid social, and programmatic. Be ready to discuss specific campaigns you've managed and the results they achieved. This will show that you’re not just familiar with the theory but have hands-on experience.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used data to inform your decisions in previous roles. Bring examples of KPIs you've tracked and how those insights led to actionable changes. This is crucial for a role focused on performance and optimisation.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with product, design, or content teams. Highlight how you’ve navigated different perspectives to achieve a common goal, as teamwork is key in this position.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges, like launching a new market or optimising a campaign. Prepare structured responses using the STAR method (Situation, Task, Action, Result) to clearly articulate your thought process and problem-solving skills.
