Brand Marketing Manager - Primary Schools

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Overview

Would you like to help enrich the lives of learners around the world?

At RM, we\’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 10 million students worldwide. We work with over 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, central governments and other professional institutions to enrich the lives of learners.

RM Group operates through three businesses: Technology (Managed Services, Software and Infrastructure for Schools), Assessment (Software and Services) and TTS (Educational Resources).

TTS has proudly supported the education sector for almost 40 years. Our in-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools\’ and nurseries\’ limited budgets and ensuring years of classroom use.

Reporting into the Senior Brand Marketing Manager, you will use market information to develop and deliver marketing campaigns that drive acquisition and retention in our Primary schools\’ customer segment. You will be responsible for developing and executing the strategy and its delivery for this business area, playing a direct role in increasing our market share and revenue, developing brand awareness and promoting our products into the education markets. You will take full ownership of an annual DM marketing plan to achieve revenue and net customer numbers, manage and deliver all relevant events (with support from the wider team) and manage key strategic partnerships. You will line manage the Senior Marketing Executive (Early years segment) and be responsible for developing and supporting her in her role.

Responsibilities

• Own and execute the GTM strategy for the Primary schools\’ market segment through offline activity, events and relevant partnership activity.
• Build campaigns to drive customer behaviour – customer acquisition, retention, attrition, revenue growth through omni-channel campaigns.
• Actively seek new opportunities to increase customer penetration in this market segment.
• Support on online strategy to become a digital 1st business and drive online sales.
• Oversee strategic partnerships with key associations.
• Oversee and project manage events cross-functionally.
• Manage and deliver the annual DM plan within budget and prescribed timelines.
• Support the Creative team with photography shoots to deliver imagery and content that will drive customer engagement.
• Manage and develop the Senior Marketing Executive for the Early Years market.
• Conduct market research for division to support strategy and new opportunities.
• Brief and develop the creative with the in-house creative team.
• Use data to monitor the impact of campaigns and help form future plans.
• Manage and monitor budget to ensure all activity is within planned spend.
• Work cross-functionally to gain stakeholder support and buy-in.

Experience

• A full Driving License and ability to travel within the UK.
• Experience of being \’hands-on\’ at events and photoshoots.
• Required in the office / at location 2 days a week minimum.
• Extensive experience of developing, maintaining and delivering on omni-channel marketing strategies to meet the company objectives.
• Marketing experience within a related industry would be desirable but not essential.
• Ability to understand data and make data-led strategic decisions.
• Strong planning, negotiation and organising skills.
• Ability to work on own initiative.
• Excellent communication skills at all levels and strong stakeholder engagement.
• Able to multi-task and achieve deadlines and targets with excellence.
• A strong understanding of customer and market dynamics and requirements.
• A proven ability to oversee all marketing and advertising activities.

What\’s in it for you?

At TTS we have My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

RM is committed to safeguarding and promoting the welfare of children and expects all permanent and temporary staff to share this commitment. This role is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we\’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at .

Unfortunately, we are unable to offer visa sponsorship for this role.

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