At a Glance
- Tasks: Lead the creation of RLSS UK's first individual giving programme and engaging campaigns.
- Company: Join a leading charity focused on water safety and drowning prevention.
- Benefits: Enjoy 27 days annual leave, private healthcare, and discounts at popular brands.
- Other info: Be part of a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a real impact in fundraising while shaping supporter engagement strategies.
- Qualifications: Experience in individual giving and crafting compelling supporter journeys is essential.
The predicted salary is between 38050 - 46506 £ per year.
The Individual Giving Manager will lead the development of RLSS UK’s first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support.
A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for RLSS UK, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities.
The postholder will identify, test and evaluate supporter acquisition opportunities across a range of channels, including digital, direct mail, partnerships, community fundraising, and face-to-face fundraising where appropriate, ensuring activity delivers strong return on investment and an excellent supporter experience.
The postholder will play a central role in shaping the future of supporter engagement at RLSS UK, introducing best practice, ensuring strong stewardship, and embedding a supporter-centred culture across the organisation.
JOB PURPOSE
To develop, launch, and grow RLSS UK’s first individual giving programme, building sustainable income streams that support our vital work in water safety education. As the first dedicated individual giving role, you will design the strategy and deliver hands-on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one-off gifts, lottery, legacies and in-memory giving.
KEY TASKS AND RESPONSIBILITIES
- Planning and Strategy
- Develop RLSS UK’s first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products.
- Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising.
- Supplier and Partner Development
- Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity.
- Lead onboarding and manage delivery to agreed standards, budgets and timelines.
- Supporter Engagement and Campaign Development
- Design end-to-end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention).
- Plan and deliver multi-channel campaigns (digital, social, email, paid media, direct mail, and face-to-face fundraising) to acquire, retain and engage supporters.
- Build audience understanding through segmentation, insight and experimentation.
- Work closely with Marketing and Communications, Membership, and other teams to embed Individual Giving into the organisation.
- Product Development
- Scope and pilot propositions for: Regular Giving, Digital one-off, Charity Lottery, Legacy Giving, In-Memory, Appeals/integrated campaigns, and Mid-value.
- Produce product business cases with KPIs, budgets, phasing and implementation plans.
- Reporting and Evaluation
- Establish reporting and monitoring frameworks for Individual Giving activity.
- Use Donorfy CRM to manage supporter data, segmentation, reporting, campaign tracking and supporter journeys, ensuring data quality and compliance with GDPR and organisational policies.
- Use early data and insight to inform decision-making, future planning, and product development.
- Ensure all activity complies with the Fundraising Regulator’s Code of Practice, GDPR, PECR and Gambling Commission requirements.
- Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the Director of Income Generation and Engagement, and other stakeholders as required.
- Other Duties & Responsibilities
- All other duties reasonably associated with your role, as directed by the Line Manager.
- Line management responsibility for the Supporter Engagement Executive, including performance and development, assigning day-to-day tasks and projects, and providing guidance and support.
- Act as an ambassador for the Income Generation & Engagement directorate, supporting a culture of collaboration, learning and innovation.
- Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of RLSS UK’s compliance programme.
- Demonstrate and uphold the Society’s values and behavioural standards at all times.
- Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality.
This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation.
PERSON SPECIFICATION
Essential Relevant Experience, Skills and/or Aptitudes
- Demonstrable experience of individual giving across multiple products, which may include regular giving, one-off gifts, lottery, legacy giving, in-memory giving, and appeals.
- Ability to craft compelling supporter propositions and use storytelling to communicate impact and motivate giving.
- Proven track record designing and managing supporter journeys that improve acquisition, retention, and lifetime value.
- Experience of delivering multi-channel integrated acquisition campaigns, (digital and offline approaches).
- Experience of procuring and managing suppliers, agencies, and platforms, ensuring high-quality delivery and value for money.
- Data-driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting.
- Experience of developing fundraising plans, income forecasts and budgets, with the ability to model growth and assess investment opportunities.
- Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity.
- Strong understanding of CRM systems and fundraising technologies, including experience of using donor databases to support segmentation, stewardship and reporting (experience of Donorfy would be advantageous).
- Understanding of fundraising regulation, GDPR, and ethical fundraising practices.
- Experience managing budgets and ensuring effective allocation of resources.
- Comfortable working in an environment where systems, processes, and programmes are being built from the ground up.
Desirable Relevant Experience, Skills and/or Aptitudes
- Knowledge and understanding of RLSS UK mission, values and strategic priorities.
- Previous experience of line management.
- Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up.
- Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms.
- Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation).
- Understanding of digital fundraising trends, including peer-to-peer fundraising and integrated digital journeys.
- Understanding of water safety, education, youth engagement, community development or related fields.
ABOUT RLSS UK
The Royal Life Saving Society UK (RLSS UK) is the leading charity for water safety and drowning prevention in the UK and Ireland. Our mission is to save lives by being the leader in lifesaving, lifeguarding, and water safety education so that everyone can enjoy water safely. We share our expertise, skills, and knowledge to empower people to enjoy water safely and achieve our vision; communities free from drowning.
WHAT RLSS UK CAN OFFER YOU
RLSS UK is a national Charity based in Worcester, and we offer great staff benefits including:
- Annual Leave based on 27 days + Bank Holidays + a discretionary day off for your birthday
- Private Healthcare Plan*
- Enhanced Society Sick Pay*
- Eye Care*
- Employee Assistance Programme
- Life Assurance Scheme
- Salary Sacrifice Pension Scheme*
- Discounts available including high street brands, entertainment, eating out and more
- Free RLSS UK Membership
- Free tea and coffee when working from HQ, including access to our wonderful Coffee Machine
- Free on-site parking when working from HQ
- Company events and socials
*Subject to eligibility criteria
YOUR APPLICATION
Please send your CV along with a Cover Letter outlining why you should join our Income Generation and Engagement Team.
Closing Date – 5.00pm, Tuesday 3rd November 2026
Interview Date – Monday 9th November 2026 at our Worcester Head Office (subject to change)
Should you wish to discuss the role, any adjustments you may require throughout the recruitment process, or have any questions, please get in touch where a member of the RLSS UK HR Department will be happy to help.
RLSS UK are a Disability Confident Committed Employer and an INclusive Worcestershire Leader.
Individual Giving Manager in Worcester employer: RLSS UK
The Royal Life Saving Society UK is an exceptional employer, offering a supportive work culture that prioritises employee well-being and professional growth. Located in Worcester, the organisation provides a range of benefits including private healthcare, enhanced sick pay, and generous annual leave, alongside opportunities to engage in meaningful work that contributes to community safety and inclusion. With a commitment to equality and diversity, RLSS UK fosters an environment where every team member can thrive and make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Individual Giving Manager in Worcester
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by RLSS UK.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like RLSS UK.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at RLSS UK.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at RLSS UK. Apply directly through us to stand out!
We think you need these skills to ace Individual Giving Manager in Worcester
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of RLSS UK. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Individual Giving Manager, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at RLSS UK
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of RLSS UK. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
