The Individual Giving Manager will lead the development of RLSS UK's first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support. This includes the development and future launch of new income streams for RLSS UK, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities.
The postholder will identify, test and evaluate supporter acquisition opportunities across a range of channels, including digital, direct mail, partnerships, community fundraising, and face-to-face fundraising where appropriate, ensuring activity delivers strong return on investment and an excellent supporter experience To develop, launch, and grow RLSS UK's first individual giving programme, building sustainable income streams that support our vital work in water safety education.
Planning and Strategy Develop RLSS UK's first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products. Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising. Plan and deliver multi-channel campaigns (digital, social, email, paid media, direct mail, and face-to-face fundraising) to acquire, retain and engage supporters.
Work closely with Marketing and Communications, Membership, and other teams to embed Individual Giving into the organisation. Regular Giving, Digital one off, Charity Lottery, Legacy Giving, In Memory, Appeals/integrated campaigns, and Mid value. Produce product business cases with KPIs, budgets, phasing and implementation plans. Establish reporting and monitoring frameworks for Individual Giving activity.
Use Donorfy CRM to manage supporter data, segmentation, reporting, campaign tracking and supporter journeys, ensuring data quality and compliance with GDPR and organisational policies. Use early data and insight to inform decision making, future planning, and product development. Ensure all activity complies with the Fundraising Regulator's Code of Practice, GDPR, PECR and Gambling Commission requirements.
Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the Director of Income Generation and Engagement, and other stakeholders as required. Line management responsibility for the Supporter Engagement Executive, including performance and development, assigning day-to-day tasks and projects, and providing guidance and support. Act as an ambassador for the Income Generation & Engagement directorate, supporting a culture of collaboration, learning and innovation.
Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of RLSS UK's compliance programme. Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality.
Experience of delivering multi channel integrated acquisition campaigns, (digital and offline approaches). Experience of procuring and managing suppliers, agencies, and platforms, ensuring high quality delivery and value for money. Data driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting. Experience of developing fundraising plans, income forecasts and budgets, with the ability to model growth and assess investment opportunities.
Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity. Strong understanding of CRM systems and fundraising technologies, including experience of using donor databases to support segmentation, stewardship and reporting (experience of Donorfy would be advantageous). Understanding of fundraising regulation, GDPR, and ethical fundraising practices.
Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up. Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms. Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation). Understanding of digital fundraising trends, including peer to peer fundraising and integrated digital journeys.
Understanding of water safety, education, youth engagement, community development or related fields. The Royal Life Saving Society UK (RLSS UK) is the leading charity for water safety and drowning prevention in the UK and Ireland. Our mission is to save lives by being the leader in lifesaving, lifeguarding, and water safety education so that everyone can enjoy water safely.
We share our expertise, skills, and knowledge to empower people to enjoy water safely and achieve our vision; communities free from drowning. RLSS UK is a national Charity based in Worcester, and we offer great staff benefits including - Annual Leave based on 27 days + Bank Holidays + a discretionary day off for your birthday Private Healthcare Plan Enhanced Society Sick Pay Employee Assistance Programme Life Assurance Scheme Salary Sacrifice Pension Scheme Discounts available including high street brands, entertainment, eating out and more Free tea and coffee when working from HQ, including access to our wonderful Coffee Machine Free on-site parking when working from HQ Company events and socials Interview Date - Monday 9th November 2026 at our Worcester Head Office (subject to change) Should you wish to discuss the role, any adjustments you may require throughout the recruitment process, or have any questions, please get in touch where a member of the RLSS UK HR Department will be happy to help. RLSS UK are a Disability Confident Committed Employer and an INclusive Worcestershire Leader.
Fundraiser Manager in Worcester employer: RLSS UK
The Royal Life Saving Society UK is an exceptional employer, offering a supportive work culture that prioritises employee well-being and professional growth. Located in Worcester, the organisation provides a range of benefits including private healthcare, enhanced sick pay, and generous annual leave, alongside opportunities to engage in meaningful work that contributes to community safety and inclusion. With a commitment to equality and diversity, RLSS UK fosters an environment where every team member can thrive and make a real impact.
