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- Tasks: Lead communications to elevate Rugby League's profile and drive audience engagement.
- Company: Join Rugby League Commercial, a key player in the sports and entertainment industry.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and influence.
- Why this job: Shape the future of Rugby League and make a lasting impact on the sport.
- Qualifications: Proven experience in senior communications roles within sports or entertainment is essential.
- Other info: Applications close on March 5th, 2025, at 5pm.
The predicted salary is between 48000 - 72000 £ per year.
Rugby League Commercial are excited to be recruiting for a Head of Communications. This is a rare and exciting opportunity to drive the profile, image, and commercial growth of Rugby League across the domestic and international game. As Head of Communications, you will provide strategic leadership to elevate Rugby League’s presence in the sports and entertainment industry.
Working closely with the Director of Marketing and Communications, you will play a pivotal role in engaging audiences, enhancing brand visibility, and driving revenue growth.
Key responsibilities include:
- Develop and execute an integrated communications strategy to raise the profile of Rugby League and its major events.
- Lead media engagement, public relations, and stakeholder communications to enhance brand reputation.
- Support audience growth and fan engagement across domestic and international rugby league, with a particular focus on growth markets.
- Deliver compelling storytelling and communication strategies to showcase Rugby League’s competitions, including Betfred Super League, Magic Weekend, Betfred Challenge Cup, Betfred Grand Final and England Rugby League.
- Oversee Star player and Influencer strategies to raise the profile of the sport and drive growth, audience and revenue.
- Oversee the England Rugby League media strategy covering Men’s, Women’s, and Wheelchair to raise the profile of England Rugby League and support the ticket sales campaign objectives of International Series.
- Work with RL Commercial Managing Director, Director of Marketing and Communications and Super League Clubs to consult, devise and implement game wide communication strategies.
- Improve Rugby League’s visibility and profile through the conception, development and delivery of communications strategies and campaigns.
- Work with Broadcast and Commercial partners to maximise the reach and relevance of Rugby League.
- Lead, motivate and mentor the Communications team which currently consists of a Communications & PR Manager and Communications Executive.
- Manage departmental budgets including the expenditure of any external agencies.
The ideal candidate will have a proven track record in a senior communications, PR, or media leadership role within sport, entertainment, or major events coupled with a deep understanding of audience engagement, media strategy, and brand positioning.
This will be in addition to the following:
- Experience in a Senior/ Head of Comms or PR role within the Sports or Entertainment industry.
- Experience in celebrity or talent PR to grow athlete’ profiles.
- Experience working in multi-disciplinary teams to deliver successful campaigns; particular focus on digital and influencers.
This is your chance to shape the future of Rugby League, bringing the sport to new audiences and elevating its commercial impact. If you’re a values driven, ambitious communications leader with a passion for sport, this role offers the perfect platform to make a lasting impact.
McBride Sport are leading the search on behalf of RL Commercial. To receive further information or to submit an application, please contact Neil Edwards at McBride Sport –
Applications close on Wednesday 5th March 2025 at 5pm.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Public Relations
Industries
Sports Teams and Clubs, Spectator Sports, and Performing Arts and Spectator Sports
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Head of Communications employer: RL Commercial
Contact Detail:
RL Commercial Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Communications
✨Tip Number 1
Make sure to showcase your experience in leading high-profile communications campaigns. Highlight specific examples where you've successfully engaged audiences and enhanced brand visibility, especially within the sports or entertainment sectors.
✨Tip Number 2
Network with professionals in the sports industry, particularly those involved in Rugby League. Attend events, engage on social media, and connect with influencers to demonstrate your passion and commitment to elevating the sport's profile.
✨Tip Number 3
Familiarize yourself with Rugby League's current media strategies and campaigns. Being knowledgeable about their recent initiatives will allow you to present innovative ideas that align with their goals during interviews.
✨Tip Number 4
Prepare to discuss how you would lead and motivate a communications team. Share your leadership philosophy and any relevant experiences that demonstrate your ability to mentor and inspire others in a fast-paced environment.
We think you need these skills to ace Head of Communications
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Communications position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Craft a Tailored CV: Highlight your relevant experience in senior communications or PR roles within sports or entertainment. Make sure to include specific examples of successful campaigns you've led, particularly those involving audience engagement and media strategy.
Write a Compelling Cover Letter: In your cover letter, express your passion for Rugby League and outline how you can contribute to its growth. Discuss your strategic vision for enhancing brand visibility and engaging audiences, and mention any relevant experience with celebrity or talent PR.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. For example, mention any increases in audience engagement or revenue growth resulting from your communication strategies. This will demonstrate your impact and effectiveness as a leader in communications.
How to prepare for a job interview at RL Commercial
✨Showcase Your Strategic Vision
As a candidate for the Head of Communications, it's crucial to demonstrate your ability to develop and execute integrated communication strategies. Be prepared to discuss specific examples of how you've elevated brand visibility and engaged audiences in previous roles.
✨Highlight Your Media Engagement Experience
Since media engagement is a key responsibility, share your experiences in public relations and stakeholder communications. Discuss successful campaigns you've led and how they enhanced brand reputation, particularly in the sports or entertainment sectors.
✨Demonstrate Your Understanding of Audience Growth
Talk about your strategies for audience growth and fan engagement, especially in growth markets. Provide insights into how you've utilized digital channels and influencers to reach new demographics and drive revenue.
✨Emphasize Leadership and Team Management Skills
As you'll be leading a team, it's important to convey your leadership style and experience in mentoring others. Share examples of how you've motivated teams to achieve communication goals and successfully managed departmental budgets.
