At a Glance
- Tasks: Support brand activations, campaigns, and product launches while bringing fresh ideas to the team.
- Company: Join AYBL, a fast-growing women's activewear brand with a mission to empower women through fitness.
- Benefits: Enjoy 25 days holiday, flexible working, staff discounts, and a free gym membership.
- Other info: Work in a vibrant team culture that values diversity, inclusion, and personal growth.
- Why this job: Kickstart your brand career in a dynamic environment where your creativity can shine.
- Qualifications: 1-2 years in brand or marketing roles; passion for fashion and strong communication skills.
The predicted salary is between 54000 - 66000 £ per year.
We are PASSIONATE. We are AMBITIOUS. We are COMMITTED. We are AYBL.
Ranked the number one fastest-growing private company in The Sunday Times 100 2022, AYBL has quickly become one of the most iconic women’s activewear brands worldwide since launching in the UK in 2018.
With a mission to unite women through their love for fitness, we are dedicated to providing high quality, affordable activewear which seamlessly combines comfort, confidence and style.
From this, our ethos “AYBL to believe, AYBL to achieve” was born.
Built on ambition, we only strive to be the very best. This means we want people who are equally ambitious, know when to take risks and consider themselves the best in their field.
As a brand, we pride ourselves on diversity and inclusion. That means all opportunities are equal opportunities. We value skills, we value individuality and above all, we value passion. Therefore, we will not tolerate discrimination of any sort.
The opportunities right now are limitless. We are looking to hire genuine people who demonstrate authenticity and a unique way of thinking.
As we grow, you’ll grow too.
Main Purpose of the Role
The Assistant Brand Manager will support the Brand team in the planning and execution of brand activations, campaigns, and product launches.
This role is an excellent opportunity for someone early in their brand career to gain hands‑on experience across a broad range of brand functions, from photoshoot coordination and market research to content management and cross‑functional collaboration.
The Assistant Brand Manager plays a vital supporting role in ensuring brand activity runs smoothly and on time.
Responsibilities & Duties
- Bring energy, fresh ideas, and enthusiasm to the team, contributing to a collaborative and creative brand environment.
- Support the Brand Manager in the planning and execution of product launches, campaigns, and brand activations.
- Assist with the organisation and logistics of photoshoots across e-commerce, lifestyle, and campaign needs, including sample organisation, travel and accommodation bookings, and model/photographer/HMUA bookings.
- Help maintain and update key internal brand documents to ensure accuracy and accessibility across the team.
- Assist in coordinating content distribution to relevant internal teams ahead of launches to ensure seamless workflows.
- Support cross-functional collaboration with marketing, merchandise, and creative teams to help deliver timely content.
- Support the wider brand team and social media team by contributing creative ideas, assisting with content planning, capturing behind-the-scenes and in‑house content, and helping to bring the brand to life across social platforms.
- Conduct market research to track consumer trends, competitor activity, and industry insights, reporting findings to the Brand Manager.
- Assist with the management of brand budgets, invoices, and freelancer bookings as directed.
- Support the writing of copy for web, social media, and CRM as required.
- Develop familiarity with AI tools relevant to brand workflows, such as content ideation, copywriting assistance, and project organisation, to improve efficiency and time management across activations and projects.
- Help manage relationships with external creative teams and suppliers under the guidance of the Brand Manager.
- Ensure all output aligns with brand guidelines and principles.
- Assist with influencer activities and brand events as needed.
- Help co‑ordinate internal staff events, supporting the brand team with logistics, communications, and on‑the‑day execution.
- Provide general administrative and organisational support to the Brand Manager and wider brand team.
Person Specification
- 1-2 years of experience in a brand, marketing, or related role (internship or placement experience considered)
- Highly organised with strong attention to detail and time management skills
- Good verbal and written communication skills
- Proactive, enthusiastic, and eager to learn
- A team player who can also work independently when required
- Passion for brand, fashion, or the relevant industry
- Proficient in Microsoft Office (Word, Excel, Power Point)
- Ability to multitask and thrive in a fast‑paced environment
Perks
- Discretionary yearly bonus
- 25 days holiday + Bank Holidays + your birthday off
- Flexible working
- 35 working hours per week with 1 hour lunch break
- 50% staff discount across AYBL Group
- Social events
- Pension scheme
- Free on‑site parking
- Free gym membership
- £100 gift card upon joining
- Employee wellbeing support
- Location
Our home is located in Redditch, South Birmingham, with easy access routes to the M5/M42, a 20-minute walk to the train station, as well as many bus routes.
Not forgetting Arrow Valley Lake which is a stone’s throw away and a beautiful spot to get those steps in or enjoy your lunch with a view.
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Assistant Brand Manager in Redditch employer: RK BRANDS LTD
AYBL is an exceptional employer that champions a vibrant and inclusive work culture, where innovation and ambition are at the forefront. With a commitment to employee growth, we offer numerous opportunities for professional development alongside attractive benefits such as flexible working hours, generous holiday allowances, and a supportive environment that prioritises wellbeing. Located in Redditch, our office is not only easily accessible but also surrounded by beautiful natural spaces, making it an inspiring place to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in Redditch
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RK BRANDS LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RK BRANDS LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RK BRANDS LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RK BRANDS LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager in Redditch
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RK BRANDS LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RK BRANDS LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about RK BRANDS LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RK BRANDS LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RK BRANDS LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RK BRANDS LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
