At a Glance
- Tasks: Lead category strategy and drive growth in the gaming portfolio.
- Company: Dynamic company investing heavily in the gaming sector.
- Benefits: Competitive salary, budget ownership, and real influence on category direction.
- Other info: Join a rapidly growing team with exciting opportunities for innovation and leadership.
- Why this job: Shape the future of gaming marketing with significant impact and fast feedback.
- Qualifications: Experience in category management or commercial marketing, preferably in gaming or digital retail.
The predicted salary is between 72000 - 88000 £ per year.
The Gaming portfolio is one of the biggest commercial engines in this business, and we're looking for someone to take their category marketing skills to establishing a clear category strategy for growth.
You'll hold end-to-end ownership of the category: range strategy, promotional architecture, supplier relationships, and a budget north of £50m.
If you've come from category management, brand or shopper marketing, or product-led growth roles and you're looking for a category with genuinely fast feedback loops and real commercial stakes, this is that role.
- What You'll Own
- Category Strategy
- Set the category vision and range plan, deciding where investment and priority go
- Build the category calendar around commercial opportunity, not marketing convenience
- Make — and defend — the trade-off calls between products and channels
- Commercial Performance
- Full P&L accountability: NGR, contribution margin, CAC, and lifetime value
- Own the budget end to end, from media to supplier deals
- Build reporting the business trusts
- Negotiate with suppliers on exclusives, launch priority, and terms
- Curate the range around what drives value, not what's newest
- Shape the customer proposition with Product, from onboarding to retention
- Use segmentation and behavioural data to prioritise
- Track competitors closely enough to act, not just report
- Build a test-and-learn culture with CRM and Performance Marketing
- Stakeholder Leadership
- Be the connective tissue between Trading, Product, CRM, Brand, and Compliance
- Build and lead a team that executes at pace
- Partner with Compliance and Legal as a matter of course, not friction
What We're Looking For
- Proven category management, commercial marketing, or product-growth experience — Gaming, digital retail, FMCG, telco, travel/loyalty, or regulated online industries all translate well here
- A track record of owning commercial numbers directly, not just influencing them
- Comfort with supplier and vendor negotiation, range curation, and portfolio prioritisation
- Sharp with data — comfortable moving between a dashboard and a boardroom conversation
- Experience operating in a regulated environment is a strong plus, though not essential if you can demonstrate fast learning in compliance-heavy contexts
- A leadership style that thrives on ambiguity and speed rather than needing everything pre-defined
- Why Now
This category is growing, and growing fast — and the plans on the table for the next few years go well beyond "more of the same." The business is investing seriously in the gaming portfolio, expanding what it covers, and backing it with budget and senior attention.
This role exists because the ambition here has outgrown the current structure, not because we're filling a gap.
If you want a category that's still being shaped — where the roadmap for next year isn't locked yet and you'll have real influence over what it becomes — this is that opportunity.
You'd be joining at a point where the trajectory is steep, the stakes are real, and the next 2–3 years of category growth will largely be down to the calls you make.
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Category Marketing Lead - Gaming in Manchester employer: RJA-Consulting
Join a forward-thinking organisation as a Compliance Manager, where you will be at the forefront of enhancing compliance functions during a period of significant investment and positive change. With a strong emphasis on employee growth, you will have the opportunity to influence key decisions, drive continuous improvement, and work alongside some of the best professionals in the industry, all within a supportive and collaborative work culture that values integrity and ethical decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Category Marketing Lead - Gaming in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RJA-Consulting and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RJA-Consulting are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RJA-Consulting on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RJA-Consulting. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Marketing Lead - Gaming in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RJA-Consulting. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RJA-Consulting:Show us that you’ve done your homework! In your application, briefly mention what you admire about RJA-Consulting’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RJA-Consulting
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RJA-Consulting will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RJA-Consulting, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
