Senior Sales Assistant - Carnaby Street in London

Role Summary

As a Senior Sales Assistant at RIXO, you will play a key role in driving sales, delivering exceptional customer experiences, and supporting the development of the wider store team. With strong product knowledge and a passion for fashion, you will act as a brand ambassador and inspirational role model, helping to maximise performance, profitability and customer loyalty.

You will also hold Key Holder responsibilities, supporting store operations and leading by example on the shop floor.

Key Responsibilities

Sales & Customer Experience

• Deliver an exceptional and personalised customer experience to exceed service expectations and drive sales.

• Build and maintain long-term customer relationships, developing a loyal client base.

• Maximise one-to-one sales opportunities and coach colleagues to do the same.

• Confidently cross-sell products across all collections and new launches.

• Maintain strong knowledge of all products, services, stock availability and best sellers.

• Handle customer queries and complaints professionally, turning challenges into positive outcomes.

• Process transactions efficiently, including refunds, ensuring a seamless shopping experience.

Leadership & Team Support

• Act as a role model on the shop floor, leading with integrity and setting high performance standards.

• Take an active role in coaching and developing the team on product knowledge, sales techniques and customer service.

• Support the onboarding and development of new starters.

• Foster a positive, collaborative and “can-do” team culture.

• Inspire and motivate colleagues to achieve individual and store targets.

Commercial & Operational Excellence

• Hold Key Holder responsibilities, including opening and closing the store and ensuring building security.

• Understand store and individual KPIs, tracking performance against targets and previous year results.

• Stay up to date with retail and fashion trends, sharing insights with customers and the team.

• Maintain high visual merchandising standards across the store.

• Ensure the shop floor and stockrooms are clean, organised and well maintained.

• Process deliveries and returns accurately and efficiently.

• Adhere to all health and safety policies to ensure a safe environment for customers and colleagues.

Key Skills & Experience

• Proven experience in sales and customer service, ideally within fashion or premium retail.

• Strong communication and interpersonal skills.

• Passionate about fashion, trends and styling.

• Confident coaching and supporting others.

• Commercially aware with an understanding of sales targets and KPIs.

• Technology literate with a good working knowledge of web-based systems.