At a Glance
- Tasks: Lead digital growth strategy and optimise e-commerce performance for a vibrant fashion brand.
- Company: RIXO, a contemporary womenswear brand known for unique vintage-inspired designs.
- Benefits: Hybrid working, 25 days annual leave, and a dynamic team environment.
- Other info: Opportunity to build and lead a high-performing team in a fast-paced industry.
- Why this job: Join a creative team and make a real impact on brand growth and customer experience.
- Qualifications: Proven experience in digital marketing and e-commerce leadership, preferably in fashion.
The predicted salary is between 60000 - 80000 £ per year.
About Rixo
A rail of vintage dresses. A London flat. Two best friends who wanted to build the brand they couldn't find. That was 2015. Today, RIXO is six stores across London, New York, and Ireland, known for original hand-painted prints, bias-cut silhouettes, and sizing up to a UK 26. We design for every woman, every occasion, every body. The pieces are meant to be worn, loved, and kept.
Role Overview
We are looking for a commercially driven and highly analytical Head of Digital to lead conversion optimisation and revenue growth across ecommerce on a fixed term contract. This role will be pivotal in maximising on site performance, improving conversion rates across the customer journey, and turning traffic into profitable sales. The successful candidate will have deep expertise in e-commerce optimisation, performance marketing with a strong track record of using data, testing, and customer insight to drive measurable improvements whilst delivering a seamless, high impact customer experience.
Key Responsibilities
- Define and lead the overarching digital growth strategy, driving performance marketing, ecommerce optimisation, customer acquisition/retention, and US expansion to support scalable international growth.
- Lead monthly and quarterly forecasting, providing accurate projections and delivering clear trading updates and performance insights to the senior leadership team.
- Oversee the daily operations of the website and onsite developments, ensuring optimal performance, a strong user experience, and continuous improvements in conversion rates.
- Lead the development and delivery of paid digital marketing strategies through an in-house team, building strong internal capability across key channels including Google Ads, Meta, and YouTube to drive brand awareness and customer acquisition.
- Embed a test and learn culture, ensuring continuous optimisation through data led insight and close collaboration with digital and customer teams.
- Continuously analyse and optimise digital marketing campaigns and ecommerce activity to meet and exceed KPIs, including ROAS, CPA, conversion rate, and customer lifetime value.
- Work closely with the CRM Manager to develop customer first strategies that drive retention and acquisition across existing and emerging channels.
- Use data analytics and customer insight to guide decision making and strategy development, maintaining a deep understanding of customer behaviour and market trends.
- Lead US go to market strategies across all digital outputs, identifying priority states, regions, and audience segments to drive scalable brand awareness and growth.
- Manage digital marketing and ecommerce budgets, ensuring effective resource allocation and maximum ROI, with ownership of the digital P&L and a close partnership with finance to minimise costs and maximise profitability.
- Partner closely with cross functional teams including Design, Brand, Retail, and Merchandising to ensure digital strategies align with wider business and marketing objectives.
- Build and lead a high-performing in-house team of 6 across CRM, ecommerce, and performance marketing, developing capability and embedding a culture of accountability and continuous improvement.
- Stay up to date with emerging digital marketing and ecommerce technologies, tools, and best practices, implementing solutions that enhance performance and scalability.
About You
- Proven experience in digital marketing and ecommerce leadership role for a D2C business, with a preference for experience at a contemporary womenswear brand.
- Demonstrated success in developing and executing successful paid digital marketing campaigns and managing ecommerce platforms, preferably within the fashion or retail industry.
- Strong analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable strategies.
- Proficient in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Shopify, etc.) and e-commerce technologies.
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and manage a diverse team.
- Creative thinker with a passion for staying ahead of industry trends and experimenting with new digital marketing tactics.
Why RIXO?
- Hybrid working: three to four days on-site each week.
- 25 days annual leave plus.
Head of Growth (9-12 Month FTC) in London employer: RIXO
RIXO is an exceptional employer that prioritises its people, fostering an inclusive and inspiring workplace where every team member can thrive. As a Flagship Store Manager in our vibrant London location, you'll benefit from a competitive salary, generous staff discounts, and a strong focus on personal development, all while leading a passionate team dedicated to delivering outstanding customer experiences. Join us to be part of a culture that values diversity, creativity, and work-life balance, making every day at RIXO meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth (9-12 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to demonstrate your expertise in digital marketing and e-commerce optimisation, especially for a role like Head of Growth.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand RIXO's brand values and be ready to discuss how your experience aligns with their goals. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the RIXO family. Don’t forget to follow up after applying to keep your name fresh in their minds!
We think you need these skills to ace Head of Growth (9-12 Month FTC) in London
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your love for RIXO shine through! Share why you’re excited about our unique designs and how you can contribute to our mission of celebrating every woman. We want to see your personality and enthusiasm!
Be Data-Driven:Since this role is all about optimising performance, make sure to highlight your analytical skills. Use specific examples from your past experiences where you’ve used data to drive growth or improve conversion rates. We love numbers that tell a story!
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to tailor your application to the Head of Growth role. Mention relevant experiences that align with our goals, especially in e-commerce and digital marketing. We appreciate when candidates do their homework!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the RIXO family!
How to prepare for a job interview at RIXO
✨Know Your Numbers
As a Head of Growth, you'll need to demonstrate your analytical prowess. Brush up on key metrics like conversion rates, ROAS, and CPA. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
Rixo values creativity, so come prepared with examples of innovative digital marketing campaigns you've led. Think about how you can apply that creativity to their unique brand and customer base.
✨Understand the Brand
Familiarise yourself with Rixo's ethos and product offerings. Be ready to discuss how you can enhance their digital presence while staying true to their vintage-inspired aesthetic and commitment to inclusivity.
✨Prepare for Collaboration
This role involves working closely with various teams. Think of examples where you've successfully collaborated across departments. Highlight your leadership style and how you inspire teams to achieve common goals.
