At a Glance
- Tasks: Lead digital growth strategy and optimise e-commerce performance for a vibrant fashion brand.
- Company: RIXO, a contemporary womenswear brand with a focus on inclusivity and creativity.
- Benefits: Hybrid working, generous leave, staff discounts, and health cash plan.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and make a real impact in the fashion industry.
- Qualifications: Proven experience in digital marketing and e-commerce leadership, preferably in fashion.
The predicted salary is between 56700 - 69300 £ per year.
ABOUT RIXO
A rail of vintage dresses. A London flat. Two best friends who wanted to build the brand they couldn't find. That was 2015. Today, RIXO is six stores across London, New York, and Ireland, known for original hand-painted prints, bias-cut silhouettes, and sizing up to a UK 26. We design for every woman, every occasion, every body. The pieces are meant to be worn, loved, and kept.
ROLE OVERVIEW
We are looking for a commercially driven and highly analytical Head of Digital to lead conversion optimisation and revenue growth across ecommerce on a fixed term contract. This role will be pivotal in maximising on site performance, improving conversion rates across the customer journey, and turning traffic into profitable sales. The successful candidate will have deep expertise in e-commerce optimisation, performance marketing with a strong track record of using data, testing, and customer insight to drive measurable improvements whilst delivering a seamless, high impact customer experience.
KEY RESPONSIBILITIES
- Define and lead the overarching digital growth strategy, driving performance marketing, ecommerce optimisation, customer acquisition/retention, and US expansion to support scalable international growth.
- Lead monthly and quarterly forecasting, providing accurate projections and delivering clear trading updates and performance insights to the senior leadership team.
- Oversee the daily operations of the website and onsite developments, ensuring optimal performance, a strong user experience, and continuous improvements in conversion rates.
- Lead the development and delivery of paid digital marketing strategies through an in-house team, building strong internal capability across key channels including Google Ads, Meta, and YouTube to drive brand awareness and customer acquisition.
- Embed a test and learn culture, ensuring continuous optimisation through data led insight and close collaboration with digital and customer teams.
- Continuously analyse and optimise digital marketing campaigns and ecommerce activity to meet and exceed KPIs, including ROAS, CPA, conversion rate, and customer lifetime value.
- Work closely with the CRM Manager to develop customer first strategies that drive retention and acquisition across existing and emerging channels.
- Use data analytics and customer insight to guide decision making and strategy development, maintaining a deep understanding of customer behaviour and market trends.
- Lead US go to market strategies across all digital outputs, identifying priority states, regions, and audience segments to drive scalable brand awareness and growth.
- Manage digital marketing and ecommerce budgets, ensuring effective resource allocation and maximum ROI, with ownership of the digital P&L and a close partnership with finance to minimise costs and maximise profitability.
- Partner closely with cross functional teams including Design, Brand, Retail, and Merchandising to ensure digital strategies align with wider business and marketing objectives.
- Build and lead a high-performing in-house team of 6 across CRM, ecommerce, and performance marketing, developing capability and embedding a culture of accountability and continuous improvement.
- Stay up to date with emerging digital marketing and ecommerce technologies, tools, and best practices, implementing solutions that enhance performance and scalability.
ABOUT YOU
Proven experience in digital marketing and ecommerce leadership role for a D2C business, with a preference for experience at a contemporary womenswear brand. Demonstrated success in developing and executing successful paid digital marketing campaigns and managing ecommerce platforms, preferably within the fashion or retail industry. Strong analytical and quantitative skills, with the ability to interpret complex data and translate it into actionable strategies. Proficient in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Shopify, etc.) and e-commerce technologies. Excellent leadership, communication, and interpersonal skills, with the ability to inspire and manage a diverse team. Creative thinker with a passion for staying ahead of industry trends and experimenting with new digital marketing tactics.
Why RIXO?
Hybrid working: three to four days on-site each week.
25 days annual leave plus bank holidays.
Generous staff discount across all RIXO collections plus early access to sample sales before anyone else.
Team socials that actually happen. We celebrate the work and the people behind it.
Enhanced maternity and paternity leave designed around real life, not policy minimums.
Health cash plan to cover the everyday stuff: opticians, physio, dental. The things that add up.
Head of Growth (9-10 Month FTC) in London employer: RIXO
RIXO is an exceptional employer that prioritises its people, fostering an inclusive and inspiring workplace where every employee feels valued and supported. Located in the vibrant Marylebone High Street, our Sales Assistants enjoy a competitive salary, generous staff discounts, and ample opportunities for personal and professional growth through our dedicated learning and development programmes. Join us to be part of a creative team that celebrates diversity and empowers you to thrive in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth (9-10 Month FTC) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Head of Growth (9-10 Month FTC) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at RIXO from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at RIXO specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at RIXO
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at RIXO, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show RIXO you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure RIXO that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for RIXO, so think on your feet and don't hesitate to showcase your creativity!
