Assistant Store Manager - Carnaby Street

ABOUT RIXO

A rail of vintage dresses. A London flat. Two best friends who wanted to build the brand they couldn't find. That was 2015. Today, RIXO is six stores across London, New York, and Ireland, known for original hand-painted prints, bias-cut silhouettes, and sizing up to a UK 26. We design for every woman, every occasion, every body. The pieces are meant to be worn, loved, and kept.

ROLE OVERVIEW

We're looking for an Assistant Store Manager to join our Carnaby Street store. You will be responsible for the day-to-day running of the shop floor; to drive daily and weekly sales targets by delivering first-class customer experience. You will work as part of the Store Management team providing Duty Management cover in the absence of the Dual‑Site Store Manager, whilst also helping us to build a customer‑focused sales team to deliver exceptional service to everyone who walks through the door.

KEY RESPONSIBILITIES

• Sales and Profitability
  • Drive exceptional customer service at all times, supporting the Dual-Site Store Manager in ensuring customer service, profit, and strategic objectives are consistently met and exceeded.
  • Maximise sales opportunities by maintaining high service standards and ensuring the department meets its sales floor expectations.
  • Be highly visible on the shop floor and foster a customer-centric environment.
  • Lead by example, coaching the team to maintain strong service and sales floor presence, ensuring that every customer is approached in a friendly and open manner.
  • Utilise sales and profit KPIs to evaluate performance and guide team activities.
  • Keep the team focused on meeting targets and collaborate to achieve objectives.
  • Communicate with the Dual-Site Store Manager and Merchandising teams about stock replenishment needs to optimise sales potential and stock availability.
  • Regularly share updates on stock levels, bestsellers, and ideal inventory to improve sales performance, escalating product concerns as needed.
  • Support the team in training on RIXO values, product knowledge, and sales techniques to maximise profit.
  • Assist in the timely execution of merchandising, product launches, and other brand initiatives.
  • Collaborate with the Store Manager to enhance the customer journey by achieving agreed retail and visual standards, ensuring that the visual presentation aligns with the brand identity and drives commercial success.
  • Coach and supervise the team to uphold high presentation, visual standards, and housekeeping, ensuring customer service remains the primary focus.
• People Management
  • Support the Dual-Site Store Manager in managing daily team operations, providing clear direction and regular constructive feedback.
  • Oversee key people processes, including attendance management and performance reviews, in accordance with company policies.
  • Work with the Dual-Site Store Manager to create and manage team schedules, ensuring appropriate floor coverage at all times.
  • Contribute to the overall store management by taking on additional responsibilities as required.
  • Ensure that goals and objectives, as agreed with the Dual‑Site Store Manager are communicated effectively to the team.
  • Foster a positive and engaging work environment in the store.
  • Inspire and motivate the team to reach their full potential, supporting their development and improving performance.
  • Assist the Dual‑Site Store Manager in conducting performance reviews and ensure that training is provided to enhance team capabilities.
• Health and Safety
  • Work with the Dual‑Site Store Manager and team to ensure all training, quality, environmental, and safety standards are met, maintained, and exceeded.
  • Ensure the team complies with health and safety obligations in line with both company and statutory standards through regular training and communication.
  • Promptly report any health and safety risks or concerns to the appropriate channels as soon as they arise.

Key Skills and Experience

• A passion for the RIXO brand, with a strong desire to contribute to the retail growth of the company.
• A proven track record of success in retail management.
• Relevant product and market awareness.
• Strong communication, influencing, and relationship‑building skills.
• Innovative and able to use initiative.
• Capable of making logical decisions under pressure.
• Strong time management skills, with the ability to prioritise multiple objectives.
• Numerate, with strong analytical skills.
• Experience in coaching, developing, and managing a team.

WHY RIXO

At RIXO, our people are at the heart of everything we do. We are an inclusive employer and are committed to creating an inspiring workplace where everyone feels respected, supported, able to thrive, valued, and grow with us. We welcome talent from all backgrounds and believe that diverse perspectives make us stronger, more creative, and more connected to our customers. We offer a competitive compensation and benefits package, including a competitive salary, commission and bonus structure, generous staff discount, uniform allowance, and a refer‑a‑friend scheme. We also celebrate loyalty through our Work Anniversary scheme. Your wellbeing matters to us. Our benefits include a healthcare cash plan with SimplyHealth, access to mental health support, and a culture that genuinely supports balance and flexibility. Learning and development are central to life at RIXO. Through our internal L&D platform, you’ll have access to opportunities that help you grow your skills, develop your career, and progress within a fast‑growing, entrepreneurial business.