Senior Sales Assistant - Carnaby Street in London

Role Summary

As a Senior Sales Assistant at RIXO, you will play a key role in driving sales, delivering exceptional customer experiences, and supporting the development of the wider store team. With strong product knowledge and a passion for fashion, you will act as a brand ambassador and inspirational role model, helping to maximise performance, profitability and customer loyalty.

You will also hold Key Holder responsibilities , supporting store operations and leading by example on the shop floor.

Key Responsibilities

Sales & Customer Experience

• Deliver an exceptional and personalised customer experience to exceed service expectations and drive sales.

• Build and maintain long-term customer relationships, developing a loyal client base.

• Maximise one-to-one sales opportunities and coach colleagues to do the same.

• Confidently cross-sell products across all collections and new launches.

• Maintain strong knowledge of all products, services, stock availability and best sellers.

• Handle customer queries and complaints professionally, turning challenges into positive outcomes.

• Process transactions efficiently, including refunds, ensuring a seamless shopping experience.

Leadership & Team Support

• Act as a role model on the shop floor, leading with integrity and setting high performance standards.

• Take an active role in coaching and developing the team on product knowledge, sales techniques and customer service.

• Support the onboarding and development of new starters.

• Foster a positive, collaborative and “can-do” team culture.

• Inspire and motivate colleagues to achieve individual and store targets.

Commercial & Operational Excellence

• Hold Key Holder responsibilities, including opening and closing the store and ensuring building security.

• Understand store and individual KPIs, tracking performance against targets and previous year results.

• Stay up to date with retail and fashion trends, sharing insights with customers and the team.

• Maintain high visual merchandising standards across the store.

• Ensure the shop floor and stockrooms are clean, organised and well maintained.

• Process deliveries and returns accurately and efficiently.

• Adhere to all health and safety policies to ensure a safe environment for customers and colleagues.

Key Skills & Experience

• Proven experience in sales and customer service, ideally within fashion or premium retail.

• Strong communication and interpersonal skills.

• Passionate about fashion, trends and styling.

• Confident coaching and supporting others.

• Commercially aware with an understanding of sales targets and KPIs.

• Technology literate with a good working knowledge of web-based systems.

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