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- Tasks: Drive e-commerce growth and optimise the customer booking journey for Riviera Travel.
- Company: Join a leading travel company focused on innovation and customer experience.
- Benefits: Competitive salary up to £75,000, bonus, hybrid working, and great benefits.
- Why this job: Make a real impact in the travel industry while leading e-commerce strategies.
- Qualifications: Proven e-commerce leadership experience and strong analytical skills required.
- Other info: Fast-paced environment with opportunities for professional growth and collaboration.
The predicted salary is between 45000 - 75000 £ per year.
Riviera Travel have a fantastic opportunity for a highly skilled and motivated Senior E-Commerce Manager to drive commercial growth and be the champion of Ecommerce within the business. As the Senior Ecommerce Manager you will own and grow the online commercial performance of the business by optimising the customer booking journey, driving digital revenue, and improving conversion, while balancing customer experience, brand, and operational needs.
Key Responsibilities:
- Commercial Requirements
- Define and own the eCommerce strategy aligned to overall business and revenue goals.
- Drive online revenue growth, conversion rate, AOV, and direct bookings.
- Build and manage the eCommerce roadmap, prioritising initiatives based on commercial impact.
- Plan and deliver digital merchandising to maximise the opportunity of new product launches and offer led campaigns.
- Have a strong understanding of travel product complexity (multi-departure dates, pricing rules, availability, ancillaries).
- Have experience of managing peak trading periods and promotional calendars (launches, sales, early booking offers).
- Advanced ability to analyse and interpret data from tools such as Google Analytics / GA4, Heatmapping & session tools (Hotjar, Contentsquare, FullStory).
- Define and track KPIs (conversion rate, funnel drop-off, abandonment, revenue per visitor).
- Use data to identify friction points in the booking journey and prioritise fixes.
- Deliver clear performance reporting and insights to senior stakeholders.
- Deep understanding of UX, CRO, and usability best practices.
- Ability to lead A/B and multivariate testing.
- Funnel optimisation.
- Checkout and payment optimisation.
- Experience improving complex booking flows (e.g. flights, cabins, excursions, extras).
- Strong customer-first mindset with experience incorporating customer feedback, call-centre insights, and review platforms (e.g. Trustpilot).
- Hands-on experience with eCommerce platforms and CMS (e.g. bespoke platforms, Salesforce Commerce Cloud, Magento, headless setups).
- Strong understanding of booking engines, payment gateways, pricing & availability systems, and CRM integrations.
- Ability to translate commercial requirements into clear technical briefs.
- Confident working with product, UX, engineering and third-party vendors.
- Leadership experience in e-commerce trading and merchandising with a proven track record of delivering growth.
- Strong understanding of digital marketing principles and best practices.
- Proficiency in web analytics tools such as Google Analytics or similar platforms.
- Excellent analytical skills and the ability to interpret data to inform decision-making and strategy.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Comfortable working in a fast-paced environment and adapting quickly to changing tactical priorities.
- Strong understanding and ideally experience in all digital channels including email marketing, paid media advertising, SEO, and social media marketing.
- Experience in the travel industry would be advantageous and is desirable.
The salary for this role is up to £75,000 plus bonus and benefits. We operate hybrid working with 2-3 days per week in the office.
Senior E-Commerce Manager employer: Riviera Travel
Contact Detail:
Riviera Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior E-Commerce Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and e-commerce sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your e-commerce projects and successes. This is a great way to demonstrate your expertise in optimising customer journeys and driving digital revenue.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used tools like Google Analytics to improve conversion rates and customer experiences. We love seeing candidates who can back up their claims with solid data!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals who can help us drive e-commerce growth at Riviera Travel.
We think you need these skills to ace Senior E-Commerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior E-Commerce Manager. Highlight your experience in driving online revenue and optimising customer journeys, as these are key for us at Riviera Travel.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and data to demonstrate how you've improved conversion rates or driven digital revenue in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about e-commerce and how your skills align with our goals. Make it personal and engaging to grab our attention.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Riviera Travel
✨Know Your E-Commerce Inside Out
Make sure you brush up on the latest e-commerce trends and best practices. Understand how to optimise the customer booking journey and be ready to discuss specific strategies you've implemented in the past that drove online revenue growth.
✨Data is Your Best Friend
Familiarise yourself with tools like Google Analytics and heatmapping software. Be prepared to share examples of how you've used data to identify friction points in the booking process and what actions you took to improve conversion rates.
✨Showcase Your Leadership Skills
As a Senior E-Commerce Manager, you'll need to demonstrate your ability to lead cross-functional teams. Think of examples where you've successfully collaborated with product, UX, and engineering teams to achieve e-commerce goals.
✨Be Customer-Centric
Highlight your understanding of customer experience and how it impacts e-commerce success. Prepare to discuss how you've incorporated customer feedback and insights into your strategies to enhance the overall booking experience.